Vacancy Disclosure: This is an existing vacancy

ABOUT THE ROLE

All Seniors Care is a well-established organization dedicated to the well-being of seniors. With a legacy rooted in one of the most respected family names in the retirement residence sector, we are committed to providing exceptional care and services to our residents.

We are seeking a Sales and Marketing Manager (Lifestyle Director) to promote our retirement living and lifestyle offerings and support occupancy growth. In this role, you will guide prospective residents and their families through the sales journey, build relationships within the community, and help create a welcoming and vibrant environment for residents.

Responsibilities

- Achieve monthly, quarterly and annual occupancy goals.
- Manage the full sales cycle, from initial inquiry through move-in.
- Conduct tours and presentations for prospective residents and their families.
- Follow up on leads promptly and maintain accurate records in the customer relationship management (CRM) system.
- Develop personalized sales strategies and prepare residency agreements and related documentation.
- Build and maintain relationships with seniors, families, health care professionals, social workers, discharge planners and referral partners.
- Represent the residence at community events, trade shows and networking opportunities.
- Collaborate with corporate and local teams to implement marketing initiatives and promote the residence through digital, print and community channels.
- Coordinate open houses, educational seminars and community events.
- Monitor local market trends and competitor activities.
- Guide prospective residents and their families through the decision-making process with empathy and professionalism.
- Support a smooth transition from inquiry to move-in, including resident onboarding and orientation as needed.
- Address questions and concerns in a timely and compassionate manner.
- Maintain sales activity and forecasting reports,



and monitor conversion rates, lead sources and occupancy trends.
- Provide regular updates to senior leadership and develop action plans to address occupancy challenges.

Qualifications

- Post-secondary education in Business, Marketing, Communications, Health Administration, Gerontology, Nursing or a related field is preferred.
- Minimum of three to five years of sales experience, preferably in seniors housing, retirement living, health care, hospitality or a related sector.
- Proven success in achieving sales targets and occupancy goals.
- Experience working with older adults and their families.
- Robust consultative selling and relationship-building skills.
- Excellent verbal and written communication, customer service and presentation skills.
- Ability to work independently while collaborating with cross-functional teams.
- Proficiency with CRM systems and Microsoft Office applications.
- Strong organizational, planning and time-management skills.
- Understanding of seniors living, retirement residence operations and aging-related services.

How to Apply

- Please submit your resume through Indeed. Only applications submitted through this Indeed posting will be considered.
- Applications will be accepted until 4:30 PM EST, Tuesday, November 3, 2026, or until the position is filled, whichever comes first.

We thank all applicants for their interest; however, only those selected to proceed in the selection process will be contacted.

Accessibility Accommodation

The Company is an equal opportunity employer committed to a diverse, inclusive, and accessible workplace. Disability-related accommodations, including accessible assessment and selection materials, are available upon request throughout the recruitment and selection process. Please include accommodation requests with your application or advise the recruiter when contacted.

For more information about All Seniors Care, visit www.allseniorscare.com.

Pay: From $70,000.00 per year

Work Location: In person

📌 Sales and Marketing Manager (Retirement Living) (Oakville)
🏢 Oakville Estates Retirement Residence
📍 Oakville