About Gameday

Gameday Men's Health is a men's health franchise with 430+ locations across the US and

Canada. Our clinics offer TRT, medical weight loss, peptides, sexual wellness, hair loss, anti-

aging, and recovery care.

About the Role

You will own marketing for Gameday's Canadian franchise network. You are the go-to

marketing partner for our Canadian franchisees, keeping campaigns, playbooks, and

performance on track for the Canadian market. You will keep Canada aligned with the national

brand and strategy, while giving Canadian franchisees the tools and guidance they need to

grow and succeed. You are also the Canadian compliance checkpoint for every campaign and piece of content that runs in Canada.

Key Responsibilities

Canadian campaigns

● Plan, launch, and maintain Canadian marketing campaigns, adapted from national

campaigns where it fits

● Run Canadian social campaigns and content calendars

● Make sure campaigns fit Canadian audiences, seasons, and regional markets

Playbooks

● Build and maintain the Canadian sales and marketing playbooks

● Keep playbooks current with offers, assets, processes, and Canadian advertising rules

Franchisee support

● Serve as the main marketing contact for about 20 Canadian franchisees, scaling as recent

locations open

● Give clear campaign guidance: what to run, when, where, and how to measure it

● Help new Canadian locations launch their local marketing

Canadian compliance and local messaging

● Serve as the Canadian checkpoint: review and approve all Canadian campaigns, ads,

social posts, and content before they go live

● Keep all Canadian marketing compliant with Canadian advertising and health marketing

rules,



plus CASL for email and SMS

● Adapt national messaging so it fits Canadian rules and local audiences

● Keep Canadian compliance guidelines current and train franchisees and agencies on

them

Local ad agency liaison

● Support Canadian franchisees in working with their local ad agencies

● Hold franchisees and agencies to shared goals, timelines, and brand standards

● Educate agencies on Gameday brand, offers, and Canadian compliance rules

● Review agency plans and reports and flag gaps

Partnership marketing

● Support Canada Operations on partnership marketing and activations

● Build the marketing materials, messaging, and campaigns behind each Canadian

partnership

Performance and auditing

● Audit paid media and SEO performance for Canadian locations

● Spot gaps and give clear, prioritized recommendations to franchisees and corporate

teams

● Report on results by location and market

Cross-department alignment

● Work closely with Canada Operations, Sales, and the corporate brand, SEO, paid media,

and creative teams

● Keep Canadian marketing aligned with national brand and strategy

● Bring Canadian market insights back to the broader team

Qualifications

Required

● Based in Canada and legally able to work in Canada

● 4+ years in marketing,



with franchise experience (franchisor side or as a franchisee)

● Strong hands-on skills in paid digital, SEO, or both

● Very analytical: comfortable in Google Ads, Meta Ads Manager, Google Analytics, and

Search Console

● Experience running social campaigns for multi-location brands

● Working knowledge of Canadian advertising rules, ideally for health services, plus CASL

for email and SMS

● Able to explain performance in plain terms and turn it into action for business owners

● Organized and self-directed in a fully remote role

Nice to have

● Health, wellness, or medical marketing experience

● Experience managing or working with outside ad agencies

● Corporate partnership or sponsorship experience in Canada

● French language skills

● Experience with GoHighLevel, Yext, Webflow, or Monday.com

Not a fit

● Marketing generalists without hands-on paid or SEO depth

Pay: $75,000.00-$90,000.00 per year

Application question(s):

- Are you currently based in Canada and legally authorized to work in Canada?
- Do you have 4+ years of marketing experience, including experience working with a franchise system either on the franchisor side or as a franchisee?
- Are you highly analytical and comfortable using Google Ads, Meta Ads Manager, Google Analytics, and Google Search Console?
- Do you have experience running social media campaigns for multi-location brands?
- Do you have a working knowledge of Canadian advertising regulations, ideally within the health services sector, as well as CASL requirements for email and SMS marketing?

Work Location: Remote

📌 Franchise Marketing Manager (Canada)
🏢 Ream Franchise Group
📍 Canada