COMPENSATION- $60,000.00 base salary, plus variable commissions (can reach up to $90K/year at target)

POSITION SUMMARY

We are seeking a highly motivated, results-driven Business Development Associate to join a growing, performance-focused organization.

This position is ideal for an experienced sales professional who thrives in a fast-paced, target-driven environment and has a demonstrated ability to build relationships, manage a high-volume sales pipeline, and consistently exceed revenue and conversion targets.

The successful candidate will take ownership of prospective client relationships, using a consultative sales approach to understand individual needs, overcome objections, and guide prospects through the decision-making process.

In addition to delivering robust individual sales results, the Business Development Associate will serve as a leader within the team, sharing best practices, and contributing to continuous improvements in sales performance.

This is an opportunity for an individual who enjoys both the competitive nature of sales and the satisfaction of helping people make important decisions.

KEY RESPONSIBILITIES

Sales Performance & Revenue Generation

- Consistently achieve or exceed individual monthly sales, revenue and conversion targets.
- Manage a high-volume pipeline of inbound leads and prospective clients, taking ownership of opportunities from initial contact through conversion.
- Proactively engage prospective clients through outbound calling, email, text messaging and virtual meetings.
- Apply effective consultative selling techniques to identify needs, build trust, communicate value and close sales.
- Demonstrate confidence in overcoming objections, addressing barriers and moving prospective clients through the sales process.
- Maintain a strong sense of urgency in responding to new leads and following up on existing opportunities.
- Identify opportunities to re-engage inactive prospects and maximize conversion from the existing pipeline.

Pipeline Management & Sales Execution

- Maintain accurate and detailed records of all prospect interactions, activities and sales opportunities within the organization's CRM.
- Effectively manage and prioritize leads based on engagement, readiness and likelihood of conversion.
- Monitor key sales performance indicators,



including lead response times, contact rates, conversion rates, pipeline activity and revenue performance.
- Develop and execute individual sales plans to achieve weekly and monthly targets.
- Identify barriers within the sales process and implement strategies to improve conversion and overall performance.
- Provide accurate sales forecasts and regular pipeline updates to leadership.

Sales Leadership & Team Development

- Serve as a positive role model by consistently demonstrating strong sales performance, professionalism and accountability.
- Share successful sales techniques, prospecting strategies and objection-handling approaches with colleagues.
- Contribute to a team-oriented, competitive and results-oriented sales culture.
- Participate in team meetings, sales reviews and performance improvement initiatives.
- Identify opportunities to strengthen sales processes, improve productivity and increase revenue.

Client Relationship Management & Experience

- Deliver a professional, responsive and personalized experience throughout the sales process.
- Build meaningful relationships with prospective clients by understanding their goals, motivations and potential barriers.
- Maintain consistent communication and follow-up to ensure prospects remain engaged throughout the decision-making process.
- Coordinate with internal teams to facilitate a seamless transition from the sales process to service delivery.
- Conduct structured post-sale follow-up to support client engagement, satisfaction and successful onboarding.
- Address client concerns promptly and professionally, ensuring a positive overall experience.

Process Improvement & Compliance

- Maintain a high level of proficiency in CRM systems, preferably Salesforce, to support effective pipeline management, forecasting and reporting.
- Ensure all client documentation and records are accurate,



complete and compliant with organizational policies and applicable regulations.
- Collaborate with Marketing and Sales Leadership to provide feedback on lead quality, campaign effectiveness and conversion opportunities.
- Identify inefficiencies in sales processes and recommend improvements to increase productivity and results.
- Maintain current knowledge of company products, services, competitive positioning and market trends.

EXPERIENCE, KNOWLEDGE & SKILLSQualifications & Experience

- Minimum 4 years of demonstrated success in a sales-focused role, preferably within inside sales, B2C sales, consultative sales or high-value consumer services.
- Proven track record of consistently meeting or exceeding individual sales, revenue and conversion targets.
- Experience managing a high-volume pipeline and converting inbound leads into paying clients.
- Strong experience in outbound prospecting, lead nurturing, objection handling and closing.
- Experience using CRM platforms, preferably Salesforce, to manage opportunities, track activity and forecast sales performance.
- A degree or diploma in Business, Marketing, Communications or a related discipline is preferred; however, demonstrated sales success will be strongly considered.

THE IDEAL CANDIDATE

The ideal candidate is a proven sales professional who enjoys the challenge of achieving ambitious targets and takes pride in delivering exceptional results.

You are comfortable making outbound calls, following up persistently, managing objections and asking for the sale. You understand that successful sales performance requires a combination of discipline, relationship building, consistent activity and effective closing techniques.

You are equally comfortable working independently to achieve your own targets and contributing to the success of the broader team.

Most importantly, you bring a strong work ethic, a positive attitude, a competitive mindset and a genuine commitment to helping clients make informed decisions.

Benefits:

- Company events
- Dental care
- Disability insurance
- Employee assistance program
- Flexible schedule
- Life insurance
- In office parking
- Paid time off
- RRSP match
- Wellness program
- Work from home

Work Location: Hybrid remote in Edmonton, AB

📌 Business Development Associate (Edmonton)
🏢 Recognized
📍 Edmonton