Job Title: Performance Marketing Specialist Employment Type: Full time, Permanent

Location:
Atlantis Strength is a Canadian manufacturer of strength training equipment recognized for the quality, durability, and performance of its products. As we continue to grow across Canada, the United States, and international markets, we are strengthening our Marketing team to increase Atlantis' brand awareness, expand our digital presence, and better support our commercial growth. We are looking for an analytical, curious, autonomous, and results-driven Performance Marketing Specialist to contribute to the development and optimization of our digital marketing initiatives. Reporting to the Brand Manager, you will play a key role in the execution, analysis, and optimization of Atlantis' performance marketing initiatives. Your objective will be to help Atlantis reach the right audiences, generate qualified demand, and continuously improve the performance of our marketing investments. You will work closely with our Marketing and Sales teams, as well as with our external agencies and partners. You will be particularly involved in paid media, digital analytics, SEO, conversion optimization, and website performance. We are looking for someone who enjoys analyzing data just as much as implementing the recommendations and improvements that come from it. Contribute to the development and execution of digital acquisition strategies based on marketing and commercial priorities. Work with external agencies and partners when certain campaigns or areas of expertise are outsourced. Analyze campaign performance and identify optimization opportunities. Collaborate with the Brand Manager, agency,



and creative resources to identify messaging and creative asset needs for campaigns and provide recommendations based on their performance. Test the performance of different audiences, creative assets, messages, offers, and landing pages. Make recommendations on investment allocation based on observed performance. Analyze the customer journey between campaigns, the website, and conversion forms. Analyze the quality of generated leads in collaboration with Sales and the CRM Manager. Regularly analyze website performance using available analytics tools. Identify pages, user journeys, and content with opportunities for improvement. Contribute to the optimization of landing pages and key digital journeys. Collaborate with the Graphic Designer and internal or external resources responsible for web development. Use behavioural data to better understand the user experience. Develop improvement hypotheses and implement structured tests. SEO & Organic Visibility Contribute to the execution and monitoring of Atlantis' SEO strategy. Analyze the website's organic performance and identify opportunities for improvement. Identify content opportunities based on search data and provide recommendations to the Brand Manager. Work with specialized partners on technical SEO when required. Ensure alignment between SEO initiatives and paid campaigns. Monitor and analyze the performance of digital marketing initiatives. Maintain and improve dashboards used to track key performance indicators (KPIs).



Ensure proper tracking of key digital initiatives in collaboration with the appropriate resources. Use Google Analytics 4, Google Tag Manager, advertising platforms, and other available data sources to understand performance. Identify trends, anomalies, and opportunities within the data. Turn data into clear, actionable recommendations. Clearly communicate results, key learnings, and next steps to the Marketing team. You enjoy understanding why a campaign is
- or isn't
- performing and digging into the data to find ways to improve it. You are equally comfortable working with marketing platforms and analyzing results. A degree in Marketing, Business Administration, E-commerce, Communications, or a related field. Approximately 3 to 5 years of experience in digital marketing, performance marketing, acquisition, paid media, or a similar role. Hands-on experience managing and optimizing digital campaigns. Experience with Meta Ads or other advertising platforms is considered an asset. A good understanding of SEO and conversion optimization principles. A good understanding of landing pages and digital user journeys. The ability to analyze data and translate it into actionable recommendations. A general understanding of CRM systems and the journey between Marketing and Sales. Excellent written and spoken French and English to collaborate effectively with our partners and markets across Canada, the United States, and internationally. Experience in a B2B, manufacturing, fitness, sports, commercial equipment, or distributor-based environment is considered an asset. You test your assumptions. You look beyond the numbers to understand what is really driving performance. You also understand

📌 Performance Marketing Specialist, Digital Marketing (Canada)
🏢 Atlantis Strength
📍 Canada