Come make your difference in communities across Canada, where authenticity, trust and making connections is valued – as we shape the future of Canadian retail, together. Our unique position as one of the country's largest employers, coupled with our commitment to positively impact the lives of all Canadians, provides our colleagues a range of opportunities and experiences to help Canadians Live Life Well®. Content Manager & Influencer Partnerships
- 10mth Contract Team: Loblaw Agency – Social Content Manager & Influencer Partnerships. This role will lead social content and influencer programming across assigned portfolios, connecting brand strategy, creator partnerships, and platform-native storytelling into integrated content programs that drive relevance, engagement, and business impact. You will play a key role in shaping how our brands show up across social, balancing brand building, performance, and creator authenticity, while helping teams move with greater clarity, speed, and accountability. Portfolio Strategy & Content Leadership Own social content strategy across assigned portfolios, ensuring all work ladders to brand objectives, business priorities, and platform best practices Balance brand-building, performance, and creator-led storytelling within portfolio content strategies Act as a strategic point of accountability for portfolio-level social content and influencer program decisions Lead influencer and creator planning across assigned portfolios, including objectives, scope, sequencing, and execution planning Ensure influencer content aligns to brand strategy, platform best practices, and campaign priorities while protecting creator authenticity Support creator sourcing, partnership development, contracting, and performance optimization Own end-to-end delivery across assigned portfolios,



ensuring work is delivered on time, on brief, on budget, and to quality standards Lead strategic planning and alignment sessions across Brand, Creative, Community Management, Media, and Insights teams Identify risks, manage dependencies, and proactively solve challenges to maintain momentum and delivery quality Serve as a primary day-to-day lead for Brand Marketing partners across content and influencer programs Present strategic recommendations, creative rationale, and performance insights with confidence and clarity Collaborate closely with Creative, Planning & Insights, Media, Community Management, Legal, and external partners to ensure integrated execution 6–8+ years of experience across social media, content strategy, influencer marketing, or integrated marketing Experience leading cross-functional content and creator programs within agency, retail, media, or brand environments Robust understanding of social platforms, creator ecosystems, and platform-native storytelling Proven ability to manage complex projects across multiple stakeholders and timelines Experience balancing creative ambition with business priorities and operational realities Passion for culture, creators, social trends, and evolving audience behaviour High-quality content and influencer programs delivered on time, on brief, and on budget Strong integration between strategy, creative, influencer,



and media execution Strong contribution to engagement, brand relevance, and creator program performance At Loblaw Agency, we’re redefining how brands grow through social, culture, creators, and community. You’ll have the opportunity to work across some of Canada’s most recognized brands while helping shape the future of social marketing at scale. You’ll join a team focused on building modern, insight-driven, culturally relevant marketing that moves at the speed of culture and delivers meaningful business impact. Our commitment to Sustainability and Social Impact is an essential part of the way we do business, and we focus our attention on areas where we can have the greatest impact. Our approach to sustainability and social impact is based on three pillars – Environment, Sourcing and Community – and we are constantly looking for ways to demonstrate leadership in these important areas.

We offer
our colleagues progressive careers, comprehensive training, flexibility, and other competitive benefits – these are some of the many reasons why we are one of Canada’s Top Employers, Canada’s Best Diversity Employers, Canada’s Greenest Employers & Canada’s Top Employers for Young People. We have a long-standing focus on diversity, equity and inclusion because we know it will make our company a better place to work and shop. We are committed to creating accessible environments for our colleagues, candidates and customers. Requests for accommodation due to a disability (which may be visible or invisible, temporary or permanent) can be made at any stage of application and employment. Candidates who are 18 years or older are required to complete a criminal background check. The Company uses artificial int

📌 Sr. Content Manager (Canada)
🏢 Loblaw
📍 Canada