This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for an Associate Director, Business Development & Marketing Operations based in Canada. We are looking for a strategic and results‑driven leader to oversee business development and marketing operations, strengthening organizational efficiency and supporting sustainable growth. This role combines strategic planning, operational leadership, team development, technology management, and data‑driven decision‑making to improve commercial performance. You will partner with senior leadership and cross‑functional teams to align sales and marketing priorities, optimize processes, and deliver high‑impact initiatives. As the leader of a team spanning Sales Operations, Marketing Operations, and Project Management, you will foster accountability, collaboration, and continuous improvement. You will also oversee Salesforce and marketing technology capabilities, performance reporting, budgeting, and operational governance. This remote leadership opportunity is ideal for an experienced professional who enjoys solving complex business challenges while contributing to a purpose‑driven organization with a global social impact. Accountabilities
- Lead strategic and operational planning: Develop the vision, goals, and roadmap for Revenue Operations in partnership with senior leadership, aligning sales and marketing strategies with broader organizational objectives.
- Drive operational excellence: Establish and implement processes, governance models, service‑level agreements, and best practices that improve efficiency, transparency, scalability, and organizational effectiveness.
- Manage and develop the team: Lead, coach, and support three direct reports across Sales Operations, Marketing Operations,



and Project Management, establishing transparent expectations, performance goals, and professional development plans.
- Oversee Salesforce and business systems: Own Salesforce and related marketing technologies from a business perspective, prioritizing enhancements, defining requirements, improving adoption, and ensuring systems support pipeline management, forecasting, reporting, and decision‑making.
- Advance marketing technology and performance: Oversee marketing automation platforms and integrations, improve lead management, lead scoring, attribution, audience segmentation, and campaign measurement, and manage relevant vendor relationships and renewals.
- Direct strategic projects and change initiatives: Lead the planning, prioritization, governance, and execution of cross‑functional projects while supporting change management and adoption of new systems, processes, and working practices.
- Strengthen data analytics and reporting: Monitor sales, marketing, and operational performance metrics, develop dashboards and reports, and translate data into actionable recommendations for senior leadership.
- Support budgeting and resource allocation: Partner with senior leadership on annual departmental budgeting, sales planning, performance management, resource prioritization, and evaluation of operational capacity.
- Ensure data governance and compliance: Maintain appropriate controls for data privacy, consent, retention, security,



records management, and reporting, ensuring practices align with organizational policies and applicable regulations.
- Build cross‑functional partnerships: Coordinate with Product, Technology, Finance, Customer Service, Communications, and other stakeholders to align priorities, resolve operational challenges, and deliver measurable business outcomes.

Requirements:
-

Education:
Bachelor's degree in Business Administration, Marketing, Operations Management, or a related discipline; a master's degree is preferred.
- Relevant

experience:
At least eight years of progressively responsible experience in Sales Operations, Marketing Operations, Revenue Operations, Commercial Operations, or a related field, including leadership of complex cross‑functional initiatives.
- People management: At least three years of experience leading, coaching, and developing high‑performing teams.
- Operational expertise: Strong knowledge of sales and marketing operations, business process optimization, organizational effectiveness, and scalable operating models.
- CRM and technology proficiency: Demonstrated experience managing Salesforce CRM, reporting environments, business technologies, marketing automation platforms, and system integrations.
- Project and portfolio management: Proven ability to lead strategic projects, coordinate cross‑functional initiatives, manage dependencies, and balance multiple priorities and deadlines.
- Analytical and financial capabilities: Strong analytical and problem‑solving skills, with the ability to interpret performance data, support budgeting and forecasting, and translate insights into practical recommendations.
- Data governance knowledge: Understanding of data

📌 Associate Director, Business Development (Kelowna)
🏢 Jobgether
📍 Kelowna