Wiser is the market intelligence platform built to help brands and retailers win at the decision point, the moment a shopper chooses to buy or walk away. Wiser’s platform combines real-time data with category-specific expertise to convert visibility into action across all online channels. Wiser’s intelligence spans pricing, promotions, assortment, availability, compliance, and more. Trusted by 750+ customers worldwide,Wiserturns data into decisive action. The Product Marketing Manager is a strategic storyteller with strong analytical skills and a bias for action. Own product marketing across Wiser's products — positioning, messaging, launches, and competitive intelligence. Map the customer journey across our three core products and make the case for where to lean into self-serve. Set targets with leadership and report on them weekly: signups, activation, trial-to-paid conversion, and trial-sourced pipeline. Your goal is to move a user from signup to adoption and then to growth, rapidly. Hand hot trials to Sales. Define what a product-qualified lead looks like, set up the alerts, and make sure Account Executives can follow up fast with the right context. Arm the sales team. Shape the strategy behind paid, web, and social programs so campaigns carry the right message and drive the right trials. Be the voice of the customer. Share usage data, win/loss insights, and user feedback with Product to help shape the roadmap. 5+ years of product marketing experience, ideally in B2B SaaS, owning positioning, messaging, and go-to-market strategy ~ Proven experience building or scaling a product-led growth (PLG) motion, including trial programs and self-serve funnels ~ signups, activation, trial-to-paid conversion,



and pipeline ~ Experience writing onboarding communications and in-product messaging that drive user activation ~ Experience partnering with Sales on enablement — battlecards, talk tracks, demo content, and lead qualification criteria ~ a strong storyteller who can translate product capabilities into customer value ~ A self-starter who can independently own projects and push them forward without close oversight ~ Experience planning or supporting event and conference presence is a plus ~ Bachelor's degree required; the degree does not need to be in a technical field In addition, we take into account geographical differentials and make sure pay is equitable with our current staff. For this position, our hiring range for base annual pay is estimated to be CAD $110-120k at the time of this posting. Performance-based discretionary bonuses and variable pay plans are available for some positions. When not remote, this job operates in a qualified office environment. This role routinely uses standard office equipment such as computers and phones. The employee is required to operate essential office equipment, such as computer/laptop, phone, keyboard, mouse, and other office equipment on a regular basis. All employment decisions at Wiser Solutions, LLC are based on business needs, job requirements, and individual qualifications, without regard to race, color, religion, sex, national origin, family or parental status, disability, genetics, age, sexual orientation, veteran status, or any other status protected by the state, federal, or local law. Wiser Solutions, LLC will not tolerate discrimination, harassment, or retaliation based on any of these characteristics. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. #

📌 Product Director, Travel (Ottawa)
🏢 Wiser
📍 Ottawa