Own paid media strategy remotely for Blacksmith Agency, directing Google Ads, Meta, LinkedIn and Microsoft Ads for B2B clients.

As an Account Strategist, you lead paid media for a book of B2B and growing-brand clients. You make targeting, budget and roadmap decisions. You also explain performance narratives when clients ask why, supported by trusted tracking and attribution.

Key Responsibilities:

- Manage paid media across four advertising platforms
- Allocate budgets, bids, targeting and creative tests
- Decide when campaigns should be stopped
- Build client roadmaps and explain performance numbers
- Drive retention, upsell and account growth

Requirements:

- Three or more years hands-on with Google Ads and Meta
- Experience building, running and optimizing campaigns
- Proven movement in ROAS, CPA or pipeline metrics
- Agency experience managing several clients simultaneously
- Explicit spoken English for live calls with United States clients

Bring paid media judgment, campaign expertise and client communication skills to Blacksmith Agency’s remote strategist team.

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📌 Paid Media Account Strategist (Toronto)
🏢 Blacksmith Agency
📍 Toronto