Demand Generation Manager### Demand Generation ManagerApply: Remote, Ontario, Canada: Full time: Posted 2 Days Ago: End Date: November 13, 2026 (18 days left to apply): JR108272Demand Generation Manager

Job Description
Motive is looking for a hands-on Demand Generation Manager to build and execute integrated marketing programs that increase market engagement, generate qualified leads and contribute to pipeline across our portfolio.
Reporting to the Director, Global Marketing, this role will turn go-to-market priorities into coordinated campaigns across digital, content, email, events, webinars, account-based marketing and sales activation.
They will be comfortable building campaigns directly in HubSpot, developing campaign briefs and content, working with agencies and internal teams and using data to continuously improve performance.
This is a portfolio-wide role requiring close collaboration with Sales, Product, Customer Success and external partners.Demand Generation and Campaigns* Develop and execute integrated demand generation campaigns across inbound, outbound and account-based channels.
* Translate go-to-market priorities into clear campaign audiences, offers, messaging, content and calls to action.
* Build and manage campaigns in HubSpot, including email, landing pages, forms, nurture programs and lead capture.
* Work closely with Sales to develop programs that support priority accounts, markets and opportunities.
* Test and optimize messaging, offers, channels and campaign journeys to improve performance.Website and Digital Conversion* Help improve Motive.
Work with internal teams and agencies to improve product and solution journeys across the website.




* Use web and campaign performance data to identify conversion gaps and recommend improvements.Content and Customer Proof* Develop and adapt content to support each stage of the buyer journey.
* Work with Sales, Product and Customer Success to identify customer stories, proof points and measurable outcomes.
* Develop case studies, testimonials, customer quotes and other evidence that can be used across campaigns, the website, events and sales programs.
* Brief and manage external content and creative partners where required.Events and Webinars* Develop pre-event, during-event and post-event campaigns designed to increase engagement and generate qualified opportunities.
* Support webinars and virtual events from campaign planning and promotion through follow-up and conversion.
* Work with Sales to identify priority accounts and contacts around key industry events.
* Measure event and webinar performance based on engagement, leads, opportunities and pipeline contribution,Measurement and Optimization* Own campaign performance reporting and maintain a clear demand generation scorecard.
* Track metrics including engagement, qualified leads, conversion, opportunities and pipeline contribution.
* Use data to identify what is working, what needs improvement and where marketing investment should be adjusted.
* Manage demand generation budgets and agency spend against agreed priorities.Skills and Experience* 5+ years of B2B demand generation or integrated marketing experience, preferably within SaaS, enterprise software, telecom or another complex technology market.




* Demonstrated experience building and executing multi-channel demand generation campaigns.
* Experience with account-based marketing and targeted enterprise campaigns.
* Strong understanding of digital marketing, email, landing pages, nurture programs and website conversion.
* Experience developing or briefing content across multiple stages of the buyer journey.
* Experience supporting B2B events, webinars or field marketing programs.
* Comfortable working with CRM, campaign analytics and reporting tools.
* Solid written communication skills and the ability to simplify technical subject matter.
* Experience managing agencies or external marketing partners.
* Comfortable working with Sales, Product and technical subject matter experts.Preferred Experience* Experience marketing software or technology to communications service providers, broadband operators or mobile operators.
* Experience with Power BI, Domo or comparable reporting tools.
* Experience developing customer case studies and advocacy programs.
* Improved website and campaign conversion performance.
* More consistent use of customer proof throughout Motive's marketing.
* Clear visibility into which programs are contributing to pipeline.**Creative with a keen eye for design
* Confident yet humble, curious learner who is always open to new ideas
* Team player
- ready to work across functions with people at all levels of the organization.
* Self-Starter
- able to set their own daily work tasks and deliver results without daily supervision.
* Energetic and creative, with an exceptional attention to detail.
* Travel may be required as the role develops Remote: Ontario, CanadaCompensation 80-95K*MOTIVE gives equal opportunity in employment reg

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