Own paid media strategy for senior living clients remotely across Canada, South Africa, or the USA using Google Ads and Meta.

Blacksmith Agency seeks a Paid Media Manager, Senior Living, to lead campaigns for operators and home care agencies. You will manage targeting, budgets, roadmaps, and client explanations. The role is dedicated to paid media, with SEO handled separately by its own strategist.

Key Responsibilities:

- Manage paid media across Google Ads, Meta, LinkedIn, and Microsoft Ads
- Allocate budgets, adjust bids, target audiences, and test creative
- Manage conversion tracking and attribution using GA4 and tag manager
- Build 90-day and quarterly client roadmaps
- Drive retention, upsell, and long-term account relationships

Requirements:

- Three-plus years hands-on with Google Ads and Meta
- Demonstrated movement in ROAS, CPA, or pipeline metrics
- Agency experience managing several clients simultaneously
- Transparent spoken English for live calls with US clients
- Senior living or multi-location paid media experience strongly preferred

Bring hands-on campaign expertise, trusted attribution, and senior living strategy to Blacksmith Agency’s remote paid media team.

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📌 Senior Living Paid Media Manager (Calgary)
🏢 Blacksmith Agency
📍 Calgary