Lead 360-degree marketing strategy for CBC/Radio-Canada French Services, combining digital campaigns, data analysis, and team leadership in a hybrid model.
As Marketing Strategy Manager, you will guide Audio-Regions marketing strategies and align initiatives with company priorities. You will shape user journeys, prioritize impactful actions, and use Radio-Canada brands, content, products, and digital platforms. The position requires advanced French and supports full time work in Montreal.
Key Responsibilities:
- Develop annual 360-degree marketing strategy plans for Audio-Regions
- Identify growth opportunities and create aligned action plans
- Oversee initiatives, projects, and advertising campaigns
- Manage tasks, progress, performance, and team collaboration
- Analyze market data and campaign performance to adjust actions
Requirements:
- University degree in marketing, communications, or related discipline
- Six to eight years of relevant experience
- At least five years managing teams
- Experience developing digital marketing strategies and large-scale campaigns
- Advanced French reading, speaking, and writing skills
Apply strategic marketing, campaign planning, data analysis, and French leadership skills across CBC/Radio-Canada’s Audio-Regions division.