Lead paid media strategy for Blacksmith Agency remotely, using Google Ads, Meta, LinkedIn, and Microsoft Ads to guide client growth. As Media Strategist, you own paid media for B2B and growing-brand clients. You shape targeting, budgets, roadmaps, and performance narratives. The work centers exclusively on paid media, while SEO remains a separate seat.

Key Responsibilities

Manage paid media across four advertising platforms Allocate budgets, optimize bids, and refine targeting Test creative and decide when campaigns should stop Maintain conversion tracking and attribution using GA4 Present quarterly roadmaps and performance stories to clients

Requirements:

Three-plus years hands-on with Google Ads and Meta Experience building, running, and optimizing campaigns independently Track record improving ROAS, CPA, or pipeline metrics Agency experience managing several clients simultaneously Explicit spoken English for live calls with United States clients Use paid media strategy, measurement, and client communication to direct performance for Blacksmith Agency accounts remotely.

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📌 Paid Media Strategist Google Ads (Canada)
🏢 Blacksmith Agency
📍 Canada