Alberta Boot Company has spent nearly 50 years crafting Western boots in Canada and serving customers nationally. As we grow our ecommerce business, strengthen our retail presence, and expand into new markets, we're building the team that will support the next stage of our growth. As Marketing Manager, you’ll lead marketing for Alberta Boot Company and Cody & Sioux across every channel, from digital and ecommerce to print, radio, events, and in-store. You’ll turn our heritage into campaigns that grow online sales, store traffic, and brand reach. Own the annual Canadian marketing plan, budget, and KPIs, and report monthly on ROAS, acquisition cost, sales, and campaign results. Protect our voice, visual identity, and heritage story across every touchpoint, and extend our reach through PR, sponsorships, and ambassadors. Direct campaigns across digital, social, email, print, radio, events, and in-store, from brief to recap. Ecommerce growth. Partner with ecommerce to grow online revenue through paid media, email and SMS, product launches, and conversion.



Bring people to our Beltline flagship through local marketing, events, factory viewings, and tourism partnerships. Lead our Marketing Traffic Coordinator, manage agencies and partners, and keep the calendar on time and on budget. 5-7 years in marketing, including 2+ in a management or lead role. Robust creative judgement across photography, video, copy, and design. ~ Familiarity with Western lifestyle, heritage or craft brands, and the Calgary Stampede is a strong asset. A competitive salary and comprehensive benefits package that supports your well-being and long-term goals. Help shape the future of Alberta Boot Company and Cody & Sioux as we expand our ecommerce business, strengthen our Canadian market presence, and grow into the United States. Exclusive employee discounts on premium Western footwear and apparel, connecting you with the quality, craftsmanship, and style you'll help bring to market.

📌 Manager, Digital Marketing *Remote (Calgary)
🏢 Alberta Boot Company Outfitters
📍 Calgary