McFadyen Digital is the leading advisor and implementer of eCommerce Marketplace solutions. We’rehonored to have supported 10% of the Fortune 500 with their digital marketplace initiatives. Over 250 global brands like ABB, AB InBev, ACCO, Albertsons, American Red Cross, American Eagle Outfitters,USArmy, US Agriculture Dept, and many more) have entrusted their digital transformations to McFadyen. McFadyen Digital has been a trusted employer for 35 years and believes that people are the most important part of our company. Learn more

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at our website: Do you live in your campaign analytics and pipeline dashboards, and get restless when a lead sits untouched? If you’re obsessed with filling the funnel, moving leads through it, and staying with them, alongside sales, until they close, this role is for you. We’re seeking a Senior Demand Generation Manager to lead McFadyen Digital’s lead generation engine, from first click to closed deal. Working closely with the VP of Marketing, you will plan and run paid, email, and nurture programs in marketing automation platform, convert leads from an affiliated AI best-practices community into McFadyen pipeline, manage the demand generation budget, and partner with sales so every qualified lead gets the attention it needs. Remote Position. Own lead generation and MQL goals
- Plan and run demand programs for McFadyen Digital that generate marketing-qualified leads and pipeline, and deliver results against agreed targets. Build and run nurture programs in our marketing automation platform
- Design nurture tracks, segmentation, and lead scoring in so leads keep moving through the funnel. Turn community leads into McFadyen pipeline




- Receive McFadyen-fit leads from an affiliated AI best-practices community and convert them into qualified sales opportunities. Run paid search and paid social
- Build, launch, and optimize campaigns across Google Ads, LinkedIn, and other platforms, managing targeting, creative testing, bidding, and cost per lead. Report MQL and pipeline results with sales
- Track every lead through the pipeline with sales and report on MQLs, pipeline sourced, and conversion to opportunity. Manage the demand generation budget, shifting spend to the channels and campaigns that produce pipeline. Run structured A/B tests on offers, landing pages, emails, and ads. Use Claude and other AI tools to speed up campaign research, copy drafts, workflow, and analysis. Keep campaign tracking (UTMs, forms, attribution) accurate in partnership with marketing operations. 5-7 years of B2B demand generation experience preferred, with a track record of generating leads and pipeline against targets. Hands‑on expertise with HubSpot and Salesforce. Hands‑on expertise running paid search and paid social, especially Google Ads and LinkedIn Campaign Manager. Highly analytical and at home in the data. Comfortable building dashboards in GA4, Pardot, or Salesforce and turning funnel metrics into decisions. Persistent about follow-up, comfortable working shoulder to shoulder with sales, and motivated by seeing leads close. Experience in B2B services, consulting,



or eCommerce technology Experience with data and intent tools such as ZoomInfo or Apollo Experience using Claude or other generative AI tools in daily marketing work Experience turning events and webinars into measurable pipeline Comfortable managing budgets, agencies, and multiple campaigns at once Fluent English is mandatory. Senior Demand Generation Manager, Demand Generation Manager, Demand Gen Lead, Growth Marketing Manager, Performance Marketing Manager, B2B Marketing Manager, Pipeline Marketing Manager, Campaign Manager, Demand Generation, Lead Generation, Pipeline Generation, MQL, SQL, Lead Nurturing, Lead Scoring, Funnel Optimization, Campaign Management, Account-Based Marketing (ABM), Conversion Rate Optimization (CRO), A/B Testing, Marketing Attribution, Budget Management, Sales and Marketing Alignment, Event and Webinar Marketing, Paid Search, Paid Social, Google Ads, LinkedIn Campaign Manager, LinkedIn Ads, PPC, SEM, Cost per Lead (CPL), Retargeting, Pardot, Marketing Cloud Account Engagement, Salesforce, HubSpot, Marketo, Email Marketing, Nurture Programs, Segmentation, GA4, Google Analytics, Marketing Dashboards, Funnel Metrics, Pipeline Reporting, UTM Tracking, ZoomInfo, Apollo, Intent Data, SEO, AEO, GEO, Semrush, Ahrefs, Generative AI, Claude, AI in Marketing, B2B, SaaS, eCommerce, B2B Commerce, Marketplace, Qualified Services, Consulting, Technology Services, Remote. McFadyen Digital is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity / expression, national origin, disability, protected veteran status, or any other characteristic protected under federal, state, or local law, where applicable. #

📌 Senior Demand Generation Manager (Toronto)
🏢 McFadyen Solutions
📍 Toronto