We're hiring a Content Marketer to join our Growth & Marketing team. You'll be the person who writes compelling content across our blog, customer stories, reports, guides, social media, sales materials and more. On any given week you might interview a skilled nursing facility team, turn that conversation into a customer story, draft a launch post for a feature or product, and start the research process for a new report. You'll help establish the voice and tone for a company that is still defining how it sounds, and you'll own a large share of what we publish to the market. You love to write research-backed content and are data-driven. Draft blog posts, customer stories, emails, event and webinar copy, award and speaking opportunity applications, social media posts, ad copy, website pages, reports and guides, moving from outline to final draft with minimal hand-holding. Run customer and internal interviews, pull out the details that matter, and shape them into stories with a clear structure and quotes that carry real weight. Build research and data-backed reports and guides: Help turn research data into a compelling narrative, building content that is relevant, unique, useful, and easy to repurpose. Follow and help evolve our style guide so that everything we publish sounds like one company, whether it's a headline or a 2,000-word feature. Work with sales, customer success, product, and leadership to get the details right, and revise quickly on feedback from multiple reviewers. Use AI to increase leverage:



Experiment with AI-native workflows that improve research, drafting, and editing speed, without sacrificing quality or accuracy.

Experience:
4+ years of professional writing, ideally in B2B SaaS, health tech & AI, or another fast-moving technology environment. Writing craft: Clean, specific, plain-language writing. Customer stories, thought leadership, product content, and web copy are all relevant. You ask good follow-up questions, listen for the detail that makes a story specific, and know how to draw a strong quote out of someone. You can tell what a piece needs, cut what it doesn’t, and give and receive edits without ego. You check your numbers, cite your sources, and are comfortable saying "we can't claim that yet." You produce a lot of high-quality work, hit deadlines, and keep several projects moving at once. AI-native workflows: You use AI tools to move faster and think bigger. Bonus Points You have experience writing for healthcare, senior living, or post-acute care audiences You have a keen interest in the technical side of AI You have a formal education or skilled experience in journalism You understand and have experience managing SEO/AEO You've written video scripts and talk tracks You are comfortable with early-stage messiness and chaos Competitive salary and equity in a high-growth startup Flexible PTO, take what you need Medical, dental, and vision coverage Great startup culture, including company off-sites

📌 Marketing Specialist (Toronto)
🏢 ExaCare AI
📍 Toronto