28 Oct
|
TD Bank Group
|
Toronto
28 Oct
TD Bank Group
Toronto
Work
Location:
Toronto, Ontario, Canada Hours: 37.5 Line of Business: Marketing Pay Details: $96,900
- $136,800 CAD TD is committed to providing fair and equitable compensation opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD. Our compensation policies and practices have been designed to allow colleagues to progress through the salary range over time as they progress in their role. The base pay actually offered may vary based upon the candidate's skills and experience, job-related knowledge, geographic location, and other specific business and organizational needs. The Integrated Marketing Planning team partners with our business units, channels and marketing specialists to design world class marketing strategies and campaigns that drive shareholder value and customer loyalty. Our team acts as leaders on all aspects of marketing, influencing the business strategy, while ensuring TD brand is protected and delivered in the customer experience.
Job Description
Reporting to the Senior Group Manager, Commercial Banking, this role (Marketing Manager Commercial Banking) will lead the marketing transformation of this emerging line of business. The role will define commercials value proposition, positioning and marketing end-to-end strategy to accelerate growth and deepen client relationships. As a strategic advisor, the Marketing Manager will align cross-functional partners and shape Business Banking thought leadership to strengthen TD’s authority and influence in the market. Of note, the Commercial Banking portfolio also includes (TD Auto Finance, TD Innovation Partners and TD Merchant Solutions) Marketing Strategies and Plans: Understand market and growth drivers, develop a vision of market, channel, and segment potential,
help to develop value propositions and proof points that further our competitive advantage, and translate business strategies into marketing plans. Evaluate effectiveness of in market activity and effectively communicate the results Leverage market research and apply customer insights to marketing campaigns/programs. Build and Protect the Brand: Ensure campaigns support the brand and are designed for a positive customer experience. Understand customer journeys and support the business to deliver the brand through customer experience. Analysis and Problem Solving: Demonstrate critical thinking to exercise judgement and identify the problem to solve, engage stakeholders from different groups to gather data, draw insights and drive action. Influencing and relationship management: Build and manage strong relationships with Agencies, Business Units, Marketing Partners, Legal and Compliance, and other internal teams to deliver effective marketing programs. Budget and Project Management: Manage projects in the most effective way (on time, on target, on budget) from initiation to completion. Lead multi-functional teams and agency partners through the project. Track and manage budget against plan, meeting all financial reporting requirements. Undergraduate degree or relevant professional certifications, designations, or equivalent required ~Advanced knowledge of multiple marketing principles and disciplines,
strategy development, consulting principles, lines of businesses supported, and product/customer markets and proven ability to drive business results ~ Experienced in relationship management, work collaboratively and build relationships across teams and functions including agency and internal partners ~ Skill in using computer applications including MS Office TD is one of the world's leading global financial institutions and is the fifth largest bank in North America by branches/stores. Every day, we strive to make every interaction, product, and experience remarkably human and refreshingly easy for over 27 million households and businesses in Canada, the United States and around the world. More than 95,000 TD colleagues bring their skills, talent, and creativity to foster deeper relationships, ensure disciplined execution, and build a simpler, faster banking experience. Together, we are reimagining what banking can be for our clients, colleagues and communities. Our Total Rewards package reflects the investments we make in our colleagues to help them and their families achieve their financial, physical, and mental well-being goals. Total Rewards at TD includes a base salary, variable compensation, and several other key plans such as health and well-being benefits, savings and retirement programs, paid time off, banking benefits and discounts, career development, and reward and recognition programs. We’re delighted that you’re considering building a career with TD. Through regular development conversations, training programs, and a competitive benefits plan, we’re committed to providing the support our colleagues need to thrive both at work and at home. Colleague Development If you’re interest
📌 Marketing Manager (Toronto)
🏢 TD Bank Group
📍 Toronto