At Directive, we’re a remote-first team of performance marketers obsessed with driving measurable growth for B2B SaaS and tech companies. We believe in data-backed strategy, radical accountability, and world-class execution across every channel — Paid Media, SEO & Content, CRO, Creative, and RevOps. At Directive, we’re a remote-first team of performance marketers obsessed with driving measurable growth for B2B SaaS and tech companies. We believe in data-backed strategy, radical accountability, and world-class execution across every channel — Paid Media, SEO & Content, CRO, Creative, and RevOps. We’re building the next era of integrated marketing leadership, where creativity meets commercial discipline. We’re hiring a Customer Marketing Manager to turn customer relationships into measurable retention, advocacy, and revenue growth. You’ll join Directive’s internal marketing team and build programs across three connected pillars: customer advocacy, lifecycle marketing, and expansion. In this role, you’ll bring customer success stories to market, create campaigns that strengthen engagement and retention, and uncover opportunities to grow existing accounts. You’ll also reconnect with customer champions as they move between companies, activate referral and reference programs, and own targeted campaigns that support broader demand generation efforts. At Directive, everything ladders up to business outcomes, and your programs will be a major contributor to pipeline and revenue. You should be as comfortable interviewing a customer and writing a compelling case study as you are building a segmented campaign, managing marketing technology, and reporting on pipeline and revenue. If you love understanding what makes customers successful and translating that insight into growth, this role is built for you.



Build and own the customer marketing strategy. Own customer advocacy and social proof. Build a repeatable process for identifying customer advocates and turning their results into case studies, testimonials, reviews, references, and customer stories that support marketing and sales. Lead customer lifecycle campaigns. Develop targeted communications and thoughtful gifting programs that reinforce the value of clients’ partnerships, introduce relevant services, and deepen engagement throughout the customer journey. Use signal tracking software to identify job changes and other buying signals, then build targeted campaigns to reconnect with customer champions, past customers, and relevant contacts when current opportunities arise. Support retention, expansion, and partner growth. Partner with client services and sales to identify engagement gaps, surface cross‑sell and upsell opportunities, and build campaigns that support renewals and account growth. Use shared account insights and relationship signals to identify opportunities for referrals, introductions, and coordinated outreach between Directive and our partners. Activate account overlap insights through the account mapping software and customer and partner overlap data to identify warm introductions and opportunities for coordinated account engagement. Build and maintain a network of customer advocates who can speak to Directive’s impact.



Match references to relevant sales opportunities, coordinate participation, and keep requests thoughtful and manageable for customers. Build and grow the customer referral program, making it easy and rewarding for brand champions to introduce new business to Directive. Develop referral campaigns, manage incentives and follow‑up, and track their contribution to pipeline and revenue. Own targeted outreach and nurture campaigns that engage customer champions, past customers, and relevant prospects, while supporting additional demand generation programs as business priorities evolve. Net Revenue Retention (NRR) Customer marketing‑sourced and influenced expansion pipeline and revenue Customer advocate participation and production of case studies, testimonials, and reviews Customer reference participation and influence on sales opportunities Proven experience in customer marketing, lifecycle marketing, or a closely related growth role, with ownership of programs tied to retention, advocacy, or expansion. Experience marketing to B2B audiences, ideally within an agency, professional services business, or B2B SaaS company. A track record of working on customer advocacy programs and producing compelling case studies, testimonials, or sales enablement content. Experience partnering with sales and client‑facing teams to translate customer insight into campaigns and revenue opportunities. Comfort working across Salesforce, HubSpot, marketing automation, and sales engagement platforms. Familiarity with signal tracking and account mapping software is a plus. Customer storytelling: You ask thoughtful questions, uncover meaningful results, and write clear, credible stories that make the customer’s success tangible.

📌 Customer Marketing Manager (Northside)
🏢 Directive
📍 Northside