About the Role

We're looking for a hands-on Digital Growth & Performance Marketing Specialist who can turn approved campaigns into measurable results, from paid ads and landing pages to search visibility, analytics, and ongoing optimization. This role supports multiple clients, so solid organization and the ability to manage several accounts at once are essential.

Location: Remote (Canada)

Hours: Monday to Friday, 9 a.m. to 5 p.m. Calgary time (Mountain Time)

Language: Fully bilingual in English and French (written and spoken) is required

Key Responsibilities

Paid Advertising

- Launch and manage Google, Meta, and LinkedIn campaigns using approved briefs, creative, and budgets
- Own targeting, testing, pacing, performance optimization, and compliant retargeting

Landing Pages & Conversion
- Build branded, mobile-friendly campaign landing pages
- Connect forms, calls to action, and tracking
- Test improvements and partner with developers on complex changes

SEO & AI Search Visibility
- Monitor keywords, indexing, and technical and on-page SEO
- Track visibility in AI-powered search (AEO)
- Recommend content, structure, and website improvements

Analytics & Attribution
- Maintain GA4, Google Tag Manager, Search Console, UTMs, conversion events, and dashboards
- Analyze channel and regional performance, visitor journeys, and drop-off points

Growth & Optimization
- Identify acquisition opportunities and monitor competitors
- Manage ad budgets and run practical experiments




- Connect campaign activity to qualified leads and meaningful actions

Reporting & Accountability
- Deliver weekly performance snapshots and monthly reports covering results, spend, optimizations, and next steps
- Flag issues early and act on findings

Qualifications

- Perfectly bilingual in English and French, with excellent written and verbal communication in both languages
- Ability to manage and optimize campaigns, landing pages, and SEO in both English and French
- Proven experience with Google Ads and Meta Ads
- Experience with landing-page builders and CMS platforms
- Hands-on knowledge of GA4, Google Tag Manager, Search Console, and Looker Studio
- Experience with SEO tools, A/B testing, and conversion tracking
- Ability to manage multiple client accounts, priorities, and deadlines while maintaining quality
- Availability to work 9 a.m. to 5 p.m. Mountain Time, Monday to Friday

Nice to Have

- LinkedIn Ads experience
- Agency experience
- Experience in healthcare or other regulated industries

How We Work

Strategy, messaging, creative, and brand direction are provided. You'll own digital implementation, landing pages, measurement, optimization, and recommendations across client accounts. All work follows privacy, consent, and advertising compliance requirements.

What Success Looks Like

More qualified engagement and meaningful conversions, not just more impressions or clicks. We value clear ownership, reliable execution, continuous improvement, and reporting that explains what to do next.

📌 Digital Growth & Performance Marketing Specialist (Canada)
🏢 Le Groupe W
📍 Canada