Location: Hybrid position, based out of Acheson, AB, Brampton, ON or Grimsby, ON.

About Us

At Vermeer Canada, we’ve been dedicated to enhancing our customers’ businesses since 2000, driven by our commitment to help build sustainable and responsible communities. We’re a family-oriented company with a deep passion for the Vermeer brand and its products. We strive to create an inclusive environment that values diverse perspectives, allowing everyone to be their authentic selves. We offer industry-leading compensation, benefits, and opportunities for professional growth and development.

Our Business

As a full-service heavy equipment dealership with 16 strategically located branches across Canada, Vermeer Canada is committed to helping our customers maximize their business opportunities, increase productivity, and minimize downtime.

Position Overview

Are you passionate about developing talent and culture while evaluating ways to influence the larger brand experience? In this role you will foster an innovative environment that intentionally accelerates brand loyalty with an aligned vision for employee and customer engagement throughout the Vermeer Canada organization. We’re looking for an energetic and creative professional to lead the overall brand experience with a focus on talent branding and acquisition, team member experience and corporate communications strategies.

This brand ambassador must be able to communicate effectively and resourcefully drive impactful experiences throughout the team member journey. In addition to traditional human resource functions, you will be responsible for leading recruiting efforts, supporting onboarding and development plans for Vermeer Canada team members, and maintaining engagement throughout employment. You will work closely with the Marketing Specialist and HR Administrator to drive a consistent brand experience.

What you’ll do

- Develop and lead the employee experience vision and drive alignment with the organization’s customer experience vision.




- Build a detailed understanding of workforce government policies, labor laws, interviewing requirements and funding opportunities.
- Manage and support all phases of the recruitment process, talent acquisition and development strategies with a focus on team member experience including but not limited to, up-to-date job profiles and postings on job boards, qualifying candidates, and supporting organization’s team member tools.
- Support the organization by coaching through situations and acting as a trusted human resources partner by assisting with interviewing strategies, team member evaluations and management training opportunities.
- Develop, implement, and evaluate an employee engagement program that delivers on touchpoints throughout the employee journey, such as onboarding, training and career-pathing to a defined organizational structure.
- Proactively engage in community involvement, local education opportunities and national workforce organizations
- Oversee organizational communication to inform, educate and engage team members and act as a resource for public relations

What we’re looking for

- Five or more years of experience in human resources leadership
- Bachelor’s degree (or equivalent) in human resources or related field is considered an asset.
- CPHR designation is preferred.
- Exceptional communication and interpersonal skills and an ethical mindset
- Strong problem-solving and conflict-resolution skills
- Robust understanding of national and provincial laws related to Human Resources.

Travel Moderate to significant travel throughout the company is expected of this position.

Equal opportunity employer

At Vermeer Canada, we believe in the value of your unique identity, background, and experiences. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, marital status, genetic information, disability, sexual orientation, gender identity, veteran status or any other status protected by the law.

Learn more about our team at vermeercanada.com

📌 Team Member Experience Manager (Toronto)
🏢 Vermeer Canada
📍 Toronto