Own paid media strategy for B2B and growing-brand clients at Blacksmith Agency, working remotely from Canada, South Africa, or the USA. Lead Google Ads and Meta campaigns.
As Media Strategist, you own targeting, budgets, roadmaps, and client-facing performance narratives. This full-time, remote position focuses exclusively on paid media, while SEO remains a separate seat. You will manage accounts across several clients and make strategic calls.
Key Responsibilities:
- Manage paid media across Google Ads, Meta, LinkedIn, and Microsoft Ads
- Allocate budgets, manage bids, target audiences, and test creative
- Decide when campaigns should be stopped
- Maintain conversion tracking and attribution using GA4 and tag manager
- Own client roadmaps, reporting narratives, retention, and upsell
Requirements:
- Three or more years hands-on with Google Ads and Meta
- Experience building, running, and optimizing campaigns independently
- Proven movement in ROAS, CPA, or pipeline numbers
- Agency experience managing several clients simultaneously
- Transparent spoken English for live calls with United States clients
Bring paid media judgment, campaign expertise, and client communication skills to Blacksmith Agency's growing B2B accounts.