Drive paid media strategy for senior living clients remotely from Canada, South Africa, or the USA. Own Google Ads, Meta, budgets, and targeting.

As Paid Media Manager, Senior Living, you lead paid media for senior living operators and home care agencies. Blacksmith Agency is an AI-first digital agency, and SEO remains a separate function. You will guide campaign strategy, measurement, client communication, and account growth across multiple locations.

Key Responsibilities:

- Manage paid media across Google Ads, Meta, LinkedIn, and Microsoft Ads
- Allocate budgets, manage bids, target audiences, and test creative
- Evaluate campaigns and decide when to stop underperforming activity
- Maintain conversion tracking using GA4, tag manager, and platform pixels
- Own roadmaps,



client narratives, retention, upsell, and relationships

Requirements:

- Three-plus years hands-on with Google Ads and Meta
- Experience building, running, and optimizing campaigns independently
- Track record improving ROAS, CPA, or pipeline metrics
- Agency experience managing several clients simultaneously
- Transparent spoken English for live calls with United States clients

Apply paid media strategy, measurement, and client leadership across senior living accounts at Blacksmith Agency.

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📌 Senior Living Paid Media Manager (Ottawa)
🏢 Blacksmith Agency
📍 Ottawa