Where Creative Instinct Meets Real Performance Data!

If you've spent the last few years building toward a role where you actually call the shots on social, this is it. You're past the stage of staging assets and chasing approvals. You want to plan the calendar, write the copy, edit the video, run the ads, read the data, and then change tomorrow's plan based on what last week told you.

At Digital Shift, we're hiring a Social Media Specialist to own social end-to-end for a portfolio of home service clients across Canada and the US. You'll plan it, ship it, boost it, measure it, and improve it. Remote-first and flexible. Work from wherever you do your best work, on a team that cares about output, not screen time.

You'll plan and approve content for your accounts, not push someone else's calendar through the queue.

Paid social isn't an afterthought here. Specialist is a launching pad to senior strategist, paid media lead, or social manager. Designers, copywriters, SEO leads, and account managers who sweat the details and like working together.

Own the content engine. Plan, write, shoot, edit, and ship social content for your clients across Facebook, Instagram, TikTok, LinkedIn, and YouTube. Vertical video included.

Build a quarterly content plan that reflects seasonality, promotions, local events, and the rhythm of each client's business. Review posts before they go live, catch the off-brand stuff, and hold the bar for quality across every account on your roster.

Manage the community. Run paid social. Build, launch, and optimize campaigns in Meta Ads Manager and TikTok Ads Manager. Targeting, creative,



budget pacing, and reporting all sit with you.

Turn data into next steps. That includes Reels length, caption style, hashtag use, and posting cadence per channel.

Google Business Profile, YouTube, Instagram, Facebook, LinkedIn. Bios, links, pinned posts, highlights, the works.

Brief designers and copywriters when you need them, loop in SEO when content overlaps, and keep account managers in the loop on what clients are seeing.

3 to 5 years running social for brands or agencies, with at least one year owning paid social on Meta or TikTok.

- Vertical video samples, organic posts that performed, and at least one paid campaign with results you can talk through honestly (including what you'd change).
- Strong writing instincts and strong attention to detail. You can pick up a client's voice in a week and write a Facebook caption that doesn't read like one.
- No stats degree required. Meta Ads Manager, TikTok Ads, a scheduling platform like ContentStudio or SocialBee, and video editing tools like CapCut.
- Bonus points for home services or local business experience. Degree or diploma in Communications, Marketing, Business, PR, Journalism, or English. Equivalent hands‑on experience works too.

About Digital Shift

We help home service businesses across Canada and the US turn online searchers into paying customers. Real businesses, real customers. Our team is remote, diverse, and built around the idea that valuable work happens when people have room to do it well.

Help us shape the digital future, one campaign at a time.

#

📌 Social Media & Events Specialist (Remote) (Ottawa)
🏢 Digital Shift®
📍 Ottawa