CRM strategy and customer data leadership drive direct-to-consumer growth from Scenic Group Canada’s Vancouver-based marketing team. Build stronger journeys across luxury travel brands.As CRM & Customer Growth Manager, you will shape lifecycle marketing for Scenic Luxury Cruises & Tours and Emerald Cruises Canada. The work spans Hub Spot, automation, personalization, segmentation, and lead conversion. Reporting to the Director of Marketing, you will partner with Marketing, Sales, Commercial, Digital, Analytics, and Global CRM teams to improve customer value.Key Responsibilities: Lead CRM and customer lifecycle strategy across acquisition and retentionGrow qualified databases through digital and partnership channelsMap journeys from lead acquisition through repeat purchaseDevelop segmentation, personalization,



and automated nurture programsBuild reporting, testing, and customer data governance frameworksRequirements: Seven-plus years in CRM, lifecycle marketing, or related disciplinesExperience with Hub Spot, Salesforce Marketing Cloud, Marketo, or similarProven lifecycle strategy results across multiple customer stagesStrong analytical, stakeholder management, and presentation skillsExperience with segmentation, personalization, lead nurturing, and scoringLead measurable CRM growth through Hub Spot, customer intelligence, automation, and lifecycle marketing for Scenic Group Canada.#J-18808-Ljbffr

📌 Crm Customer Growth Manager Vancouver
🏢 Scenic Tours Europe
📍 Vancouver