Position Summary The Director of Marketing will build and lead the marketing function for a rapidly growing, private equity-backed boiler and mechanical services platform operating across North America.This is a hands-on, individual contributor role responsible for both strategy and execution—from defining the brand and demand engine to directly building campaigns, tools, and content that drive measurable growth.The ideal candidate combines industrial/services marketing expertise, strong commercial instincts, and the ability to operate with pace, accountability, and limited infrastructure in a scaling environment.Key Responsibilities Develop and execute a marketing strategy aligned to aggressive organic growth targetsPartner with CEO, COO, and business leaders to support: Regional growth prioritiesNew service line expansionCross-sell across installed baseTranslate commercial objectives into clear demand generation plansDemand Generation (Primary Focus) Build and execute multi-channel demand generation programs: Digital (SEO, SEM, paid media)Field marketing / regional campaignsEmail and lifecycle marketingDrive qualified lead generation for: Service contractsEmergency/repair workRentals and partsEstablish and track pipeline contribution and ROI metricsSales Enablement Partner closely with Sales and Business Development teams to: Develop sales collateral, pitch decks, and case studiesImprove win rates and sales cycle efficiencyStandardize messaging across regionsBuild tools that enable local teams to execute consistentlyBrand & Positioning Define and elevate a consistent North American brand across legacy and acquired businessesPosition the company as a trusted, technical partner in boiler and mechanical servicesEnsure brand consistency across: Website(s)ProposalsField materialsDigital presenceDigital & Infrastructure Build-Out Own and optimize the company’s digital ecosystem:



Website strategy and performanceCRM and marketing automation (in partnership with IT/Sales)Implement scalable tools and processes appropriate for a PE-backed platformM&A Integration Support Support marketing integration of acquisitions, including: Brand alignment decisions (house of brands vs. single brand)Website and collateral integrationCustomer communication strategiesEnsure acquired businesses are quickly integrated into growth enginePerformance & Analytics Establish a metrics-driven marketing function, including: Cost per lead / acquisitionMarketing-sourced pipelineConversion rates by channelProvide regular reporting to executive team and PE sponsors as neededQualifications Experience 8–12+ years of marketing experience, with strong preference for: Industrial, field service, or B2 B services environmentsMulti-location or distributed operationsExperience in a high-growth and/or private equity-backed company strongly preferredProven success building demand generation engines with measurable ROICapabilities Player-coach mindset (willing to execute directly, not just delegate)Strong commercial acumen and ability to align with revenue goalsExperience supporting sales-led organizationsAbility to operate with ambiguity and speed in a scaling environmentStrong project management and prioritization skillsTechnical Skills Digital marketing (SEO/SEM, paid media, analytics)CRM and marketing automation platforms (e.G., Salesforce,



Hub Spot)Content development and campaign executionData-driven decision makingSuccess Profile This individual will succeed if they:Build a repeatable demand engine that drives measurable revenue growthEnable the sales team to close more business, fasterBring structure and discipline to marketing without slowing the businessEffectively balance strategy and hands-on executionScale marketing capabilities in line with the company’s M&A-driven expansionWorking Conditions This role requires regular travel (up to 25%) to various U. S. and Canadian locations.This role will be remote with a requirement to attend in person on site monthly.Perks 401(k)Dental insuranceEmployee assistance programHealth insuranceLife insurancePaid time offVision insuranceCompany Overview The Company provides best-in-class parts and 24/7 service support delivered via highly trained technicians and manages a fleet of unique rental equipment to serve temporary or emergency needs. The product portfolio is primarily used for industrial, commercial and institutional applications across North America. Thermogenics is a leading manufacturer of coiled tube steam, hot water and thermal fluid boilers and related equipment. With its comprehensive product and service offering, Thermogenics functions as a one-stop shop for all of its customers’ most complex steam and heating requirements.The Company operates from its head office in Aurora, ON and maintains sales and service operations in Apache Junction, AZ, Cincinnati, OH, Greensboro, NC, Hartford, CT, Louisville, KY, Jacksonville, FL, Las Vegas, NV, Orlando, FL, Ottawa, ON, Red Deer, AB and Sioux City, IA,Pay: $177,000.00-$205,000.00 per yearBenefits Dental careDisability insuranceEmployee assistance programLife insurancePaid time offRRSP matchVision careWork from homeWork Location Remote#J-18808-Ljbffr

📌 Director, Marketing (Aurora)
🏢 Talantir
📍 Aurora