Rx Px is an award-winning global digital health technology platform that helps doctors, patients and caregivers more easily manage complex conditions and specialty therapies. The platform is used by the world’s leading pharmaceutical manufacturers and life sciences organizations to greatly improve patient safety, adherence, outcomes and ease HCP workload as related to specialty therapies.Our No Patient Alone mission unites a passionate, smart, dedicated team of developers, designers, data scientists, health professionals and business leaders. As a PE-backed company, with substantial success, awards and customer roster in place, you will be joining a seasoned team well-respected for its thought leadership and consultative approach to building long-term partnerships within the pharmaceutical, life sciences and healthcare ecosystem.The Role Rx Px is seeking a Demand Marketing Manager to drive pipeline growth and market awareness for our digital health solutions within the life sciences industry.This role will own end-to-end demand generation programs, including digital campaigns, paid acquisition, website conversion optimization, and marketing automation programs that generate qualified leads for the commercial team.The ideal candidate is data-driven, hands‑on, and comfortable operating across the full demand funnel — from awareness to sales‑qualified opportunities.This role is open to candidates in Canada.Key Responsibilities Demand Generation Strategy Develop and execute integrated demand generation strategies targeting pharmaceutical, biotech, and healthcare organizationsCreate campaigns to drive qualified pipeline for enterprise salesDefine target audience segments (pharma brand teams, patient support program leaders,



digital health teams)Digital Campaigns & Paid Media Plan and execute multi‑channel acquisition campaigns including:Linked In AdsGoogle AdsRetargeting campaignsSponsored contentWebinars and virtual eventsOptimize campaigns to improve: Marketing‑qualified leads (MQLs)Website & Conversion Optimization Work directly within the website CMS to improve marketing performance. Responsibilities include:Creating and updating campaign landing pagesImproving conversion ratesRunning A/B tests on messaging and CTAsCollaborating with product and content teams to improve messagingManage nurture campaigns in marketing automation platforms (Hub Spot)Build automated workflows that guide prospects through the buyer journeyImplement lead scoring and lifecycle stagesContent‑Driven Campaigns Partner with content and product marketing to launch campaigns such as:Industry webinarsThought leadership reportsConference campaignsAnalytics & Reporting Track and report on marketing performance including:Campaign ROIConversion rates across the funnelUse insights to continuously optimize marketing performance.Cross‑Functional Collaboration Work closely with:Sales & Business DevelopmentProduct MarketingCustomer SuccessLeadershipEnsure alignment between marketing initiatives and revenue goals.Qualifications Required:5+ years in demand generation, growth marketing, or digital marketingExperience in B2 B Saa S, healthcare, or life sciences marketingHands‑on experience managing Linked In and Google Ads campaignsExperience managing website (Word Press) CMS and landing pagesStrong analytical and performance marketing skillsExperience with CRM (Hub Spot) and marketing automation platformsNice to Have: Experience marketing to pharmaceutical companies or healthcare organizationsFamiliarity with healthcare compliance and privacy environmentsExperience with

📌 Demand Marketing Manager (Winnipeg)
🏢 RxPx
📍 Winnipeg