Shape AI-native research and strategy at Loblaw Agency, connecting consumer behaviour, cultural signals, and emerging platforms to brand growth. This role is based in Canada. As a Senior Strategist, you will turn diverse research into evidence-based perspectives for Loblaw businesses and brands. You will develop proactive thought leadership, strengthen creative strategy, and help operationalize responsible AI within the strategy department. Key Responsibilities:

Lead research across consumers, culture, markets, categories, competitors, and platforms Translate emerging signals into brand opportunities and strategic implications Develop POVs, white papers, trend reports,



and opportunity briefs Refine AI workflows and champion thoughtful adoption across strategy Present recommendations and facilitate decisions across teams Requirements:

Five or more years in strategy, planning, insights, or related work Hands-on AI experience supporting research and strategic work Knowledge of consumer behaviour, culture, categories, social, and digital platforms Strong writing, storytelling, presentation, and critical judgment skills Post-secondary education or equivalent qualified experience Bring AI fluency, research discipline, and creative strategy expertise to Loblaw Agency’s evidence-based brand work.

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📌 Senior AI Strategy Insights Lead (Toronto)
🏢 Loblaw Agency
📍 Toronto