Senior Digital Marketing Manager | Toronto-based | Onsite | Entertainment, Events & Hospitality | $75k - $100kThe CompanyOur client is a highly regarded hospitality and entertainment group behind an impressive portfolio of restaurants, nightlife destinations, music festivals, live events and lifestyle brands across North America. Known for creating memorable destinations and culturally relevant experiences, the business continues to expand its digital presence and customer engagement capabilities. They are hiring a Senior Digital Marketing Manager to take ownership of digital strategy, performance and customer growth across a diverse portfolio of high-profile brands and experiences.Key Responsibilities:Develop and execute digital marketing strategies across hospitality, entertainment, music and live eventsOwn paid media campaigns across Google, Meta, Tik Tok, You Tube, Snapchat, Spotify and RedditManage budgets, audience targeting, campaign optimisation, testing and performance reportingDrive customer acquisition, reservations, ticket sales, memberships, loyalty and online revenueDevelop email, SMS and lifecycle marketing campaignsLead customer segmentation, personalisation and retention initiativesManage and optimise corporate, venue, event and entertainment websitesImprove digital customer journeys, conversion rates, usability and SEO performanceDevelop digital campaigns for concerts, festivals, nightlife and major live eventsPartner with agencies, promoters, event teams, creative teams and external partnersSupport digital activations for sponsorships and brand partnershipsOwn SEO initiatives and monitor performance through GA4, advertising platforms and CRM reportingTranslate analytics and customer data into commercially focused recommendationsIdentify opportunities across AI, automation, emerging platforms and digital technologiesLead experimentation and continuous optimisation across the digital ecosystemDesired Skills and Attributes5-8 years of progressive digital marketing experienceStrong experience across paid media,



performance marketing, CRM, email, SEO and analyticsProven experience managing multi-brand digital campaignsStrong understanding of acquisition, conversion, retention and digital commerceExperience working with digital agencies, media partners and external vendorsCommercially minded with solid analytical and problem-solving capabilitiesExcellent project management and organisational skillsConfident communicator who thrives in cross-functional environmentsExperience across hospitality, entertainment, live events, music, lifestyle, retail or consumer brands is highly desirableFamiliarity with GA4, Google Ads and Meta Ads ManagerExperience with Tik Tok, You Tube, Snapchat, Spotify or Reddit advertising is advantageousExposure to CRM and marketing automation platforms such as Tradable BitsExperience with CMS platforms, SEMrush, Ahrefs, email and SMS platformsFamiliarity with ticketing and reservation platformsGenuine interest in hospitality, music, entertainment, culture, technology and emerging digital trendsCurious, hands-on and comfortable working in a fast-paced creative environmentWhy Join?This is an opportunity to join an innovative and entrepreneurial organisation where digital marketing directly shapes some of the most exciting hospitality and entertainment experiences in the market.You'll work across restaurants, nightlife, festivals, concerts, events and lifestyle brands, giving you genuine variety and the opportunity to see your campaigns come to life. The role offers significant ownership and influence without traditional people-management responsibilities, making it ideal for a senior digital marketer who wants to remain hands-on. You'll collaborate with creative, marketing, operations, events, partnerships and external agency teams while helping shape what comes next across an ambitious digital portfolio. The role is based full-time in the company's Toronto head office in Yorkville. If you're ready to build, experiment, challenge convention and drive measurable digital growth, this could be your next opportunity.#J-18808-Ljbffr

📌 Senior Digital Marketing Manager | Toronto-Based | Onsite | Entertainment, Events & Hospitality | $7
🏢 White Bay
📍 Toronto