A career as a Senior Expert, Marketing Strategy and Commercialization in the Digital and Marketing sector at National Bank means acting as a specialist in marketing and growth strategies. This position allows you to act as a strategic marketing leader at the intersection of the Product, Client Strategy, Marketing, CRM, NBA, digital channels and business lines. Define marketing strategies for priority initiatives by establishing business objectives, target clients, success indicators and launch approaches. Identify growth, acquisition, loyalty and engagement opportunities based on market trends, client behaviours and competitive analyses. Advise teams and managers in setting priorities, developing roadmaps and arbitrage commercial and marketing investments. Analyze the performance of initiatives, recommend necessary adjustments and contribute to the evolution of marketing practises and methods. The Digital and Marketing business line brings together specialists who work in an agile, proactive and team-oriented manner to continuously improve the client experience and create lasting value for the organisation. In this sector, you are part of a multidisciplinary team that reports to the Chief Digital and Commercialization Officer. Our goal is to offer you maximum flexibility to promote your quality of life. This includes a hybrid work environment and a flexible, adaptable schedule. Our personalised training programs, based on on on-the-job learning,



help you master your profession and develop new fields of expertise. Tools such as the Data Academy, language training, the Harvard Learning Centre and coaching and mentoring support are available to you at any time. A Bachelor's degree in Business Administration, Marketing, Economics or a related field and at least 15 years of relevant experience. In-depth experience in marketing strategy, growth strategy, product marketing, marketing or market development. Master the development of value propositions, strategic positioning and marketing strategies. Experience in financial services, an asset. Languages: French, English Reason to require this language: you will need to discuss frequently with our service providers or partners who speak a language other than French. Collaboration, Emotional Intelligence, Influencing, Leadership, Marketing Strategy, Resiliency, Stakeholder Management Flexible group insurance Generous pension plan Employee and family assistance program Involvement in community initiatives Virtual sleep clinic Whether through our surveys or programs, regular feedback and ongoing communication are encouraged. We’re a bank on a human scale that stands out for its courage, entrepreneurial culture, and passion for people. Our core values of partnership, agility, and empowerment inspire us, and inclusion is central to our commitments.

📌 Senior Marketing Specialist (Montreal)
🏢 National Bank of Canada
📍 Montreal