Content Discoverability & Distribution Manager Full Time, Toronto, Ontario, Canada Salary: $74,700 – $78,200 annually. Reports to: Head, Omnichannel Brand Experience. Job Overview The Content Discoverability & Distribution Manager leads Kids Help Phone’s content discoverability strategy, ensuring content, brands and digital experiences are easily found and engaged across search engines, social platforms, streaming channels, and emerging AI‑driven environments. This role drives a multichannel approach that combines SEO, AEO, GEO, content operations, and audience insights to maximize reach, engagement and impact. Responsibilities Champion and coach the department to apply a multichannel‑first mindset Define, develop and execute the organizational discoverability strategy across SEO, AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) Define and own discoverability KPIs, including organic visibility, AI search presence and engagement, referral quality, authority signals and content performance across platforms Establish discoverability standards, best practices and governance models across content, metadata, taxonomy, linking and structured data implementation Define the COPE (Create Once, Publish Everywhere) process across channels and teams Conduct keyword, topic and intent research to identify high‑value opportunities Lead the optimization of site architecture and internal linking to strengthen topical authority and user journeys Monitor rankings, traffic and engagement trends, identifying insights and testing opportunities to improve results across all web and streaming properties Stay ahead of search evolution, from AI‑generated search results to multimodal discovery experiences, and adapt strategies accordingly Monitor and improve KHP’s visibility across AI‑generated search experiences,



including conversational and zero‑click environments Develop strategies for entity optimization, structured content and semantic relevance to improve discoverability in LLM‑powered systems Track emerging trends in AI retrieval, citation behavior and multimodal discovery experiences Manage the organization’s Google Search Console, SEMRush and AI discoverability accounts Support the creation and tracking of team workplans towards departmental SDPGs Cross‑Functional Collaboration Lead interdepartmental collaboration on relevant projects, serving as primary point of contact with OLT providing consultation, planning and coordination within BSC Lead continuous improvement of discoverability workflows, tools and governance practices to support evolving audience behaviors and technologies Multichannel Planning and Operations Lead cross‑functional definition of discoverability and multichannel processes, tools and templates Lead the planning of multichannel content distribution Manage the organization’s YouTube accounts Collaborate internally and with vendors to ensure best‑in‑class on‑page and technical performance Contribute to briefs guiding content creators toward ranking, authority and engagement goals Partnership Management Alongside the Strategic Partnerships team, lead the relationship with YouTube to identify opportunities to strengthen KHP’s YouTube strategy and integrate partner contributions Identify,



evaluate and solicit new partnerships and collaborations as appropriate Required Skills & Experience Five years of hands‑on SEO experience At least one year of experience with the evolving AI‑driven search landscape and strategies, including AEO and GEO Post‑secondary education or equivalent work experience in a relevant field Proven track record of growing organic traffic Experience using tools such as GA4, Google Search Console, SEMrush, Content Management Systems (e.G. WordPress), Screaming Frog, ChatGPT/Perplexity, Amplitude, Adobe Analytics or similar Familiarity with schema markup, page experience signals and content modeling Strong writing and editing skills, especially for metadata, briefs and strategic content direction Comfortable presenting performance results and strategic recommendations to stakeholders Solution‑mindful outlook with a positive, creative problem‑solving attitude Proven ability to build relationships and work collaboratively cross‑organizationally and with external partners and vendors Excellent communication skills, with the ability to translate technical language into plain language for all stakeholders Demonstrated leadership, planning and prioritizing skills Ability to move between big‑picture thinking and detail‑oriented project work Strategic optimizer who understands how people discover, evaluate and choose online Strong analytical thinker who converts data into actionable insight Creative and curious, with a pulse on the evolving search landscape French is an asset Experience working with or for a youth audience is an asset Advantages Emergency Travel Assistance Wellness programs Recognition awards Employee and Family Assistance Program (EFAP) KHP encourages applications from people belonging to equity‑deserving communities and individuals with diverse backgrounds. All qualified applicants will be considered. #J-18808-Ljbffr

📌 Content Discoverability & Distribution Manager - C$74,700 - C$78,200 A Year (Toronto)
🏢 Kids Help Phone
📍 Toronto