Lead always-on acquisition marketing at RBC Direct Investing in Toronto, using data-driven strategy and cross-channel campaign expertise onsite four days weekly. This Manager role supports scalable growth and sustained account activation across RBC Direct Investing. You will translate strategic objectives into tactical campaigns, collaborate across matrix teams, and refine performance through testing and insights. The work spans paid media, organic, owned, digital, mobile, social, and CRM channels. Key Responsibilities:
Support always-on go-to-market strategy and campaign execution Orchestrate targeted owned-channel marketing across cross-functional teams Optimize campaigns through testing and data-driven insights Translate product value propositions into client-centric messaging Identify acquisition opportunities through trend and category analysis Requirements:
Two to three-plus years of integrated acquisition marketing experience Background in digital marketing, financial services, or related industries Hands-on digital, mobile, social, and CRM channel experience Ability to influence across complex, cross-functional organizations Excellent storytelling, communication, and stakeholder management skills Apply acquisition strategy, campaign testing, and cross-channel marketing expertise to grow RBC Direct Investing accounts in Toronto.