We are looking for a data-driven, technically fluent Senior Manager, CRM to own and evolve our DTC customer lifecycle strategy. This is a hands‑on role for a strategic CRM marketer who can translate customer data into personalized journeys that drive repeat purchase, retention and lifetime value.Approximately 80% of the role will focus on DTC, with 20% supporting B2 B/PRO CRM initiatives in partnership with the PRO Marketing team to strengthen client engagement, retention and reactivation.Key ResponsibilitiesOwn the DTC customer lifecycle and retention strategy, from first purchase through repeat purchase, loyalty and reactivationDevelop and manage the CRM calendar across Email, SMS and PushIdentify opportunities to improve retention, purchase frequency, second-purchase conversion and LTVDevelop sophisticated lifecycle journeys including welcome, post-purchase, replenishment, cross-sell, win‑back and churn preventionBuild targeted customer segments using LTV, purchase behavior, engagement, product affinity and lifecycle stageOwn a structured test‑and‑learn roadmap across creative, messaging, audiences, personalization, cadence and send timesTurn test results and customer insights into actionable recommendations and future strategyAnalytics & OptimizationOwn CRM reporting and performance analysis across campaigns, flows and customer cohorts.Leverage Klaviyo, Shopify, GA4 and Retention X to identify opportunities and measure business impactTrack and optimize retention, repeat purchase, returning customer revenue, LTV and CRM revenueExplore AI and predictive tools to improve segmentation, personalization and marketing efficiencyB2 B & PRO CRM — 20%Develop and execute targeted B2 B CRM campaigns and flowsPartner with the PRO Marketing team to support professional client engagement,



retention and reactivationApply relevant DTC CRM best practices to the B2 B/PRO customer journeyCross‑Functional & Technology LeadershipServe as the CRM subject matter expert and key business owner for KlaviyoPartner with Ecommerce, Marketing, Creative, PRO and Analytics teams to deliver a cohesive customer experienceEnsure effective use of Shopify, Klaviyo, GA4, Retention X and other CRM technologiesStay ahead of emerging CRM, personalization and AI capabilitiesQualifications5‑7 years of CRM, retention or lifecycle marketing experience, ideally in DTC/ecommerce, beauty or premium consumer goodsProven experience owning CRM strategy while remaining highly hands‑on with executionsExpert‑level Klaviyo and Shopify experience; strong knowledge of GA4and Retention X or similar LTV platformsStrong understanding of segmentation, personalization, customer lifecycle strategy and retention analyticsDemonstrated success improving retention, repeat purchase, LTV or returning customer revenueExperience developing and managing A/B testing and optimization programsStrong analytical, project management and cross‑functional collaboration skillsB2 B CRM experience is an assetExperience with Whats App or emerging CRM channels is an assetComfortable leveraging AI tools for analysis, personalization, content and workflow automation---Why Join Us?You will have the autonomy to build a world‑class retention program. We value data over opinions and evidence over assumptions. If you are a technical marketer who refuses to settle for "good enough" and is always looking for the next 1% gain in performance, we want to hear from you.Competitive baseMonthly product allocationCompany‑provided laptopRRSP matchingComprehensive health, vision,



and dental coverageMaternity/paternity top‑up & fertility benefitPaid time off and personal daysFitness subsidyMental health support toolsAt Dermalogica, we champion the success of skincare professionals through innovation, education, and a commitment to excellence. Join us and be part of a mission‑driven brand that puts people first.Our commitment to you:Dermalogica is committed to diversity and inclusion to enhance our business outcomes and create a brighter future for our diverse employees, global consumers, partners, and communities.We welcome applications from visible minorities, individuals with disabilities, and members of the LGBTQ2+ community and encourage applicants to self‑identify.All Canadians have the right to equality in the workplace.who we are:Dermalogica continues to dominate the professional skin care industry with distribution in over 90 countries. Known worldwide as the premiere Skin Therapist’s choice for offering the most respected professional skin care line, we are also recognized for our renowned postgraduate education.Our entrepreneurial spirit, hands‑on environment and fast‑paced culture encourages employees to be their best, bringing innovative solutions to reach the skin care skilled and consumer. We are highly energetic, passionate, and results oriented. You will find that Dermalogica is a very special place, with tremendous opportunities ahead for us, all building upon a record of achievement.The challenge is to build on the legacy of our brand, our experienced team, and our industry leading education to deliver profitable growth. One of the key elements for our success, and critical for our growth, is bringing in the right people to join our team. We invite you to come and make a difference and grow your career with the global leader in skin care.Recruitment Process:Dermalogica Canada does not use AI to screen, assess, or make hiring decisions. Every application is reviewed by a member of our hiring team.#J-18808-Ljbffr

📌 Sr Crm Manager (Toronto)
🏢 Dermalogica Canada
📍 Toronto