Drive undergraduate recruitment through CRM email marketing and audience segmentation at UBC Vancouver, with a hybrid work arrangement eligible position.The Content and Communications Specialist develops and optimizes campaigns supporting prospective students across their recruitment lifecycle. You will plan nurture journeys, create digital content, and measure engagement through email, SMS, and CRM channels. The work supports recruitment teams serving UBC’s Vancouver and Okanagan campuses.Key Responsibilities: Develop strategic email marketing and communications campaign plansSchedule and execute lifecycle, promotional, and transactional emailsIdentify audience segments and maintain accurate campaign workflowsCreate HTML email templates, visual assets,



and calls-to-actionAnalyze campaign metrics and recommend performance improvementsRequirements: Undergraduate degree in a relevant academic disciplineMinimum three years of related experience or equivalentExperience with CRM systems and marketing automation toolsStrong email marketing, analytics, and written communication skillsKnowledge of HTML5, CSS, Java Script, or authoring toolsApply CRM strategy, email content, segmentation, and analytics to strengthen prospective student engagement across UBC recruitment campaigns.#J-18808-Ljbffr

📌 Crm Email Marketing Specialist (Vancouver)
🏢 University of British Columbia
📍 Vancouver