Role Responsibilities The Senior Media Relations Advisor supports strategic media relations through media monitoring and analysis, proactive and reactive outreach, and targeted engagement with, national, international and specialty media.

The position provides strategic advice on emerging media issues, identifies audiences and media opportunities, and supports accurate and effective communication of government information.

The role supports implementation of the annual media relations plan, using research and data to inform outreach strategies related to government priorities that expand engagement in national and international media markets.

Working with communications teams, senior government offices and media partners, the Senior Advisor coordinates targeted media opportunities, including interviews, roundtables and translated content for international markets.

The advisor may also be required to support rural media engagement opportunities.

Key responsibilities include: Strategic Media Relations & Issues Management Monitor and analyze media trends and emerging issues and recommend proactive and reactive media relations approaches.

Develop targeted media outreach strategies supporting government priorities across rural, national, international and specialty media.





Use research and data to identify audiences, media sources and opportunities for effective outreach.

Media Outreach & Engagement Support implementation of the annual media relations plan, including expanded national and international media engagement.

Build and maintain media relationships and coordinate interviews, media roundtables and other targeted outreach.

Coordinate translated and culturally appropriate content needed to support effective media engagement.

Media Intelligence & Program Support Maintain detailed and up-to-date media outlet profiles and contact information, including circulation, audience and reach demographics, geographic coverage, publication frequency, languages and editorial focus.

Leverage media intelligence and audience insights to identify outreach opportunities and inform targeted engagement strategies across national, international and specialty media.

Lead or support media relations projects and provide strategic advice to communications partners and senior stakeholders.

Coach and mentor junior staff and students and contribute to coordinated media relations service delivery.

The is provided for further details on this position.

📌 Senior Media Relations Advisor (Edmonton)
🏢 Government of Alberta
📍 Edmonton