Lead integrated media strategy and investment across North American CPG clients from Salt Media’s Toronto hybrid team two days weekly.As Senior Media Director, you will set planning, buying, optimization, and measurement direction across your portfolio. You will align cross-channel plans with business objectives, translate briefs into scalable investment approaches, and connect channel strategy with campaign narratives. The role includes leading media managers and directors through platform training, mentorship, and sharper audience strategies.Key Responsibilities: Lead portfolio media plans and strategic investment approachesOwn cross-channel alignment and full-funnel strategySet optimization roadmaps and KPI delivery standardsLead reporting, learning agendas, and measurement frameworksManage and develop direct media reportsRequirements: Eight to twelve years in media planning, buying, or investment strategyFive-plus years in senior media leadershipFinancial institution experienceExpertise in channel strategy, audiences, and measurementAbility to train teams on platforms and toolsShape media investment, optimization, audience strategy, and team leadership for Salt Media’s North American client portfolio.#J-18808-Ljbffr

📌 Senior Media Strategy Director (Toronto)
🏢 Saltxc
📍 Toronto