Customer engagement marketing and lifecycle expertise define this hands-on manager role at Mc Lean & Company, supporting members across North America and globally. Own integrated campaigns that increase research usage, product adoption, and event attendance.As an individual contributor, you will shape engagement strategy with the Marketing Director and execute programs across the member base. The work spans email marketing, audience segmentation, campaign analytics, customer insights, webinars, events, and digital channels. You will help improve member experience and support renewals through relevant communications.Key Responsibilities: Develop integrated strategies for research releases, launches, and core offeringsManage email segmentation, timing, frequency, QA,



and schedulingPlan promotional campaigns for webinars and in-person eventsUse testing and analytics to optimize campaign performanceCoordinate communication calendars across marketing and business teamsRequirements: Bachelor's degree in Marketing, Communications, Business, or related fieldSix or more years of performance-driven B2 B marketing experienceCustomer engagement and lifecycle marketing experience, including retention strategiesHands-on email marketing, segmentation, and campaign analytics experienceMarketing automation experience with Salesforce, Gainsight, Pardot, Marketing Cloud, or similarApply customer insight, lifecycle marketing, email strategy, and campaign analytics to strengthen Mc Lean & Company member engagement.#J-18808-Ljbffr

📌 Customer Engagement Marketing Manager (Winnipeg)
🏢 Info-Tech Research Group
📍 Winnipeg