Lead BDC’s marketing portfolio governance with strategic planning, capital allocation, and performance measurement in a hybrid work model. Shape decisions influencing marketing value creation.
As Lead, Marketing Investment and Transformation Office, you will help shift BDC Marketing toward value creation and optimal resource allocation. Partner with the CMO and marketing leadership team on priorities, investments, capabilities, and results. This role connects portfolio governance, executive analysis, transformation, and operational discipline.
Key Responsibilities: Define and operate the marketing portfolio governance model
Establish prioritization, trade-off, and decision-making mechanisms
Prepare investment recommendations for senior executives
Develop scorecards and return on investment metrics
Coordinate budgeting and resource allocation exercises
Requirements: Bachelor’s degree in a relevant discipline
10 to 15 years of relevant experience
Experience in complex, matrix-based environments
Executive governance and decision-document experience
Solid analytical and bilingual communication skills
Apply portfolio governance, capital allocation, and performance measurement expertise to advance BDC’s marketing transformation and business impact.

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📌 Lead Marketing Portfolio Governance (Quebec City)
🏢 BDC
📍 Quebec City