Banfield is looking for a Media Strategist to join the Ban Fam and help shape smart, insight-driven media campaigns that support our clients’ goals. You’ll work closely with internal teams to develop and execute integrated media strategies across digital and traditional channels. You’re organized, data-driven, and collaborative, with a curious mindset and a passion for delivering high-quality, measurable work that aligns with Banfield’s mission of intentional impact.Reports To: Director of Technology and Innovation We’re looking for someone who has: A keen attention to detailAn appetite for a fast-pacedagencyenvironmentStrong knowledge of traditional and digital advertisingExcellent project management skillsAn ability to multitask effectivelyAn ambition and drive to produce great results for clientsA curiosity and eagerness to learn about media campaignsObjective of this role: Develop and present strategic direction and media recommendations for client campaignsBuild and execute integrated media plans across all channels (digital, social, traditional)Assist in defining and tracking KPIs, applying an analytical lens to campaign planning and reportingEnsure quality and accuracy in all media deliverables through collaboration with internal and external stakeholdersSupport team development through mentorship, knowledge-sharing, and participation in trainingCultivate strong relationships with clients, acting as a trusted strategic resourceHelp shape Banfield’s media point of view by staying current on media trends, platforms, and best practicesSummary of responsibilities: Media strategy and planning Contribute to campaign strategy from briefing through to activationResearch audience insights,



channel performance and media placements against the campaign objectivesTranslate insights and research into objective -first, audience driven plansAlign media planning with creative and strategy teams for cohesive executionOptimize media placements to ensure they deliver against objectivesPresent media rationale, plans, and performance updates to clientsCampaign execution and optimization Oversee media implementation, execute media buys and ensure campaigns launch on time and run effectivelyMonitor performance and provide recommendations for real-time optimizations and budget allocationsAnalyze campaign results and develop actionable insights to refine strategiesPrepare and present performance reports to internal teams and clientsParticipate in client meetings, presenting work with clarity and confidenceHelp identify opportunities for growth and value-add initiativesMaintain positive, skilled relationships with client and partner teamsWhat you bring: Familiarity and knowledge across all paid media channels, including traditional media (OOH, radio, print, TV)Experience managing monthly digital budgets across multiple concurrent clients, with accountability for pacing and spend accuracy An understanding of reporting tools like Looker Studio is an assetPractical use of AI tools in a media context, with the judgment to verify outputs before they reach a client. You can tell us what you use them for and, just as importantly, what you don'tWorking knowledge of GA4 and Google Tag Manager, enough to verify that conversion tracking is set up correctly and to diagnose it when reporting looks wrongHands-on build and optimization experience in Google Ads and Meta Business Manager, including campaign setup, audience and conversion configuration, and in-platform troubleshooting. Linked In Campaign Manager is an asset.Experience as the day-to-day media lead on a major

📌 Media Strategist (Quebec City)
🏢 Banfield Agency
📍 Quebec City