Content Discoverability & Distribution ManagerFull Time, Toronto, Ontario, CanadaSalary: $74,700 – $78,200 annually.Reports to: Head, Omnichannel Brand Experience.Job OverviewThe Content Discoverability & Distribution Manager leads Kids Help Phone’s content discoverability strategy, ensuring content, brands and digital experiences are easily found and engaged across search engines, social platforms, streaming channels, and emerging AI‑driven environments. This role drives a multichannel approach that combines SEO, AEO, GEO, content operations, and audience insights to maximize reach, engagement and impact.ResponsibilitiesChampion and coach the department to apply a multichannel‑first mindsetDefine, develop and execute the organizational discoverability strategy across SEO, AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization)Define and own discoverability KPIs, including organic visibility, AI search presence and engagement, referral quality, authority signals and content performance across platformsEstablish discoverability standards, best practices and governance models across content, metadata, taxonomy, linking and structured data implementationDefine the COPE (Create Once, Publish Everywhere) process across channels and teamsConduct keyword, topic and intent research to identify high‑value opportunitiesLead the optimization of site architecture and internal linking to strengthen topical authority and user journeysMonitor rankings, traffic and engagement trends, identifying insights and testing opportunities to improve results across all web and streaming propertiesStay ahead of search evolution, from AI‑generated search results to multimodal discovery experiences, and adapt strategies accordinglyMonitor and improve KHP’s visibility across AI‑generated search experiences,



including conversational and zero‑click environmentsDevelop strategies for entity optimization, structured content and semantic relevance to improve discoverability in LLM‑powered systemsTrack emerging trends in AI retrieval, citation behavior and multimodal discovery experiencesManage the organization’s Google Search Console, SEMRush and AI discoverability accountsSupport the creation and tracking of team workplans towards departmental SDPGsCross‑Functional CollaborationLead interdepartmental collaboration on relevant projects, serving as primary point of contact with OLT providing consultation, planning and coordination within BSCLead continuous improvement of discoverability workflows, tools and governance practices to support evolving audience behaviors and technologiesMultichannel Planning and OperationsLead cross‑functional definition of discoverability and multichannel processes, tools and templatesLead the planning of multichannel content distributionManage the organization’s YouTube accountsCollaborate internally and with vendors to ensure best‑in‑class on‑page and technical performanceContribute to briefs guiding content creators toward ranking, authority and engagement goalsPartnership ManagementAlongside the Strategic Partnerships team, lead the relationship with YouTube to identify opportunities to strengthen KHP’s YouTube strategy and integrate partner contributionsIdentify,



evaluate and solicit recent partnerships and collaborations as appropriateRequired Skills & ExperienceFive years of hands‑on SEO experienceAt least one year of experience with the evolving AI‑driven search landscape and strategies, including AEO and GEOPost‑secondary education or equivalent work experience in a relevant fieldProven track record of growing organic trafficExperience using tools such as GA4, Google Search Console, SEMrush, Content Management Systems (e.G. WordPress), Screaming Frog, ChatGPT/Perplexity, Amplitude, Adobe Analytics or similarFamiliarity with schema markup, page experience signals and content modelingStrong writing and editing skills, especially for metadata, briefs and strategic content directionComfortable presenting performance results and strategic recommendations to stakeholdersSolution‑mindful outlook with a positive, creative problem‑solving attitudeProven ability to build relationships and work collaboratively cross‑organizationally and with external partners and vendorsExcellent communication skills, with the ability to translate technical language into plain language for all stakeholdersDemonstrated leadership, planning and prioritizing skillsAbility to move between big‑picture thinking and detail‑oriented project workStrategic optimizer who understands how people discover, evaluate and choose onlineStrong analytical thinker who converts data into actionable insightCreative and curious, with a pulse on the evolving search landscapeFrench is an assetExperience working with or for a youth audience is an assetBenefitsEmergency Travel AssistanceWellness programsRecognition awardsEmployee and Family Assistance Program (EFAP)KHP encourages applications from people belonging to equity‑deserving communities and individuals with diverse backgrounds. All qualified applicants will be considered.#J-18808-Ljbffr

📌 Content Discoverability & Distribution Manager - $74,700 - $78,200 A Year (Winnipeg)
🏢 Kids Help Phone
📍 Winnipeg