Lead performance marketing strategy at Blacksmith Agency, owning PPC, SEO, budget direction, and remote team management across three regions.
As Director of Performance Marketing, you lead the department while PPC and SEO strategists own channel execution. This management seat covers multifamily, B2B, and technical clients. You set standards, oversee development, and hold the function accountable for delivery.
Key Responsibilities: Lead PPC and SEO strategists across the department
Set quality standards for audits, reporting, and deliverables
Own client results, attribution, and GA4 reporting accuracy
Diagnose account risks and direct corrective strategy
Guide channel strategy, budgets, sales commitments, and hiring
Requirements: Seven or more years across paid media and SEO
Experience managing strategist reviews, development, and performance
Depth in Google Ads, GA4, Search Console, Meta, and Microsoft Ads
Experience turning around an account using your diagnosis
Agency experience managing many accounts concurrently
Own department performance, client escalations, and channel strategy through experienced leadership of PPC and SEO specialists.

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📌 Performance Marketing Department Director (Saskatchewan)
🏢 Blacksmith Agency
📍 Saskatchewan