What if marketing had a seat at the table — and you were helping shape the conversation?This Marketing Manager role offers the opportunity to do exactly that. As marketing continues to evolve into a strategic business partner within the organization, they're looking for an experienced B2 B marketer who can connect customer insights, business goals, and marketing initiatives into a clear plan for growth.Smart, Savvy + Associates is partnering with a large, established industrial organization in their search for a Marketing Manager. This newly created role was built in response to the growing complexity of one of the company's largest business units and offers the opportunity to influence both marketing strategy and business outcomes at a significant scale.Working closely with senior stakeholders, you'll help shape go-to-market strategy, identify growth opportunities, and elevate how marketing supports a complex, relationship-driven business. You'll join a collaborative, high-performing team that is increasingly being invited to the strategic table.This is a role for someone who enjoys asking questions, challenging assumptions, and bringing forward recent ideas backed by insight and data. If you're energized by turning business objectives into meaningful marketing strategies and want the opportunity to make a visible impact, we'd love to hear from you.What You'll DoLead strategic marketing planningDevelop and own long-term marketing strategies and annual marketing plans aligned with business objectivesBuild customer-centric marketing programs that support growth across complex B2 B sales cyclesConduct market, customer, and competitive research toidentifyopportunities and inform decision-makingDefine KPIs and measurement frameworks thatdemonstratemarketing's contribution to business outcomesStrengthen customer marketing and content strategyDevelop customer segmentation, buyer personas, and customer journey frameworksLead the development of value propositions and messaging strategiesBuild content roadmaps that support awareness, consideration, purchase, retention, and advocacyPartner with internal subject matter experts to translate technicalexpertiseinto compelling customer-facing contentAdvance

📌 Strategicb Marketing Manager — Growth Leader (Hybrid) (Edmonton)
🏢 Smart Savvy
📍 Edmonton