Lead paid media strategy and optimization at Doane Grant Thornton, using Google Ads and Linked In Campaign Manager. This is a 14-month contract.As Digital Marketing Specialist, you will manage campaigns from planning through reporting. The work spans audience targeting, budgeting, creative briefing, trafficking, launch, and optimization. You will connect paid media, landing pages, analytics, and business outcomes.Key Responsibilities: Lead paid media strategy across Google Ads and Linked In Campaign ManagerManage targeting, budgets, creative briefings, launches, optimization, and reportingOptimize landing pages, calls-to-action, and conversion journeysMeasure performance using GA4, Google Tag Manager,



and platform analyticsTranslate campaign data into actionable stakeholder recommendationsRequirements: Five-plus years in digital, performance marketing, or paid mediaHands-on Google Ads and Linked In Campaign Manager experienceExperience managing campaign setup, targeting, budgets, and reportingGA4 and Google Tag Manager measurement experienceKnowledge of attribution, UTMs, testing, tracking, and funnel analysisBring paid media expertise, analytical thinking, and campaign measurement skills to Doane Grant Thornton’s Marketing team.#J-18808-Ljbffr

📌 Paid Media Performance Marketing Specialist (Toronto)
🏢 Doane Grant Thornton
📍 Toronto