Lead integrated marketing strategy at TD in Toronto, using consumer insights and campaign expertise to strengthen customer relationships and business results.
As Senior Manager, Commercial Banking and Build for the Future, you will manage marketing professionals and provide thought leadership. The role develops integrated strategies, plans, campaigns, and strategic initiatives for growth and deeper client relationships. You will advise business leaders while protecting TD’s brand.
Key Responsibilities: Lead and coach marketers through consumer trend and insight work
Translate business objectives into effective customer-focused marketing plans
Approve campaigns and oversee marketing execution and governance
Develop business plans with leaders and optimize resource use
Hire,
develop, and manage marketing talent and performance
Requirements: Undergraduate degree or relevant skilled certification required
10+ years of relevant experience
Experience with consumer and product research methodologies
Advanced knowledge of multiple marketing disciplines and strategy development
Portfolio management, negotiation, and problem-solving expertise
Bring strategic marketing leadership, customer insight, and portfolio management expertise to TD’s Toronto team and commercial banking portfolio.