Wiser is the market intelligence platform built to help brands and retailers win at the decision point, the moment a shopper chooses to buy or walk away. Wiser’s platform combines real-time data with category-specific expertise to convert visibility into action across all online channels.

With visibility across 10 billion products, 130+ million ecommerce pages, and 150,000 sellers, Wiser empowers teams to act quickly, confidently, and competitively, to guide the shopper journey and capture more sales. Wiser’s intelligence spans pricing, promotions, assortment, availability, compliance, and more. Trusted by 750+ customers worldwide,Wiserturns data into decisive action.

Job Description

The Product Marketing Manager is a strategic storyteller with strong analytical skills and a bias for action. You own how Wiser positions and talks about our products, and you build our product-led growth motion from the ground up — turning product capabilities into messaging, trials, and onboarding experiences that get users to value quick. You partner closely with Sales, Demand Gen, and Product, and you move quickly: testing, measuring, and improving constantly.





Essential Functions:

- Own product marketing across Wiser's products — positioning, messaging, launches, and competitive intelligence. Be responsible for how we tell our story and make sure every team is equipped to tell it the same way.
- Build our product-led growth (PLG) motion from the ground up. Take us from early product-led experiments to a full trial program. Map the customer journey across our three core products and make the case for where to lean into self-serve.
- Own the PLG funnel end to end. Set targets with leadership and report on them weekly: signups, activation, trial-to-paid conversion, and trial-sourced pipeline.
- Get users to value fast. Map the moments that matter in a trial or in the product, then write the onboarding emails and in-product prompts that get people there. Your goal is to move a user from signup to adoption and then to growth, rapidly.
- Hand hot trials to Sales. Define what a product-qualified lead looks like, set up the alerts, and make sure

📌 Product Marketing Manager (Ottawa)
🏢 Wiser
📍 Ottawa