Drive high-quality lead generation in Victoria, BC, using paid acquisition and data analysis to improve campaign performance. This in-person role leads digital strategy and execution.As Senior Digital Marketing Manager, you will manage performance marketing campaigns across paid search, paid social, native, display, and other channels. You will guide priorities, optimize lead volume, quality, cost efficiency, and return on ad spend. The work includes campaign execution, testing, reporting, partner communication, and funnel growth.Key Responsibilities: Plan, launch, and optimize paid lead generation campaignsTrack lead volume, cost, conversion, quality, and return on ad spendAnalyze data, troubleshoot issues, and recommend optimizationsTest landing pages, targeting, creative, call flows,



and ad copyReport insights, risks, and recommended next steps clearlyRequirements: Five or more years of lead generation experiencePaid acquisition and performance marketing experienceStrong analytical, organizational, and communication skillsExperience with digital advertising and relevant marketing platformsEntrepreneurial mindset and cross-functional collaboration abilityLead Buyerlink’s Victoria digital strategy through paid acquisition, testing, analytics, and profitable lead generation campaign optimization.#J-18808-Ljbffr

📌 Senior Performance Marketing Manager (Victoria)
🏢 BuyerLink
📍 Victoria