Lead global Oil & Gas marketing strategy at IFS, combining demand generation expertise with enterprise software and SaaS marketing leadership.

This senior director owns worldwide Oil & Gas marketing strategy and execution within IFS. The role connects Corporate Marketing, industry leadership, sales, business development, and regional teams. Responsibilities span demand generation, ABM, content, campaign analytics, IFS Cloud messaging, AI-powered workflows, and industry events.

Key Responsibilities:

- Define and execute global Oil & Gas marketing strategy
- Lead the team and manage marketing budget allocation
- Develop thought leadership, webinars, event toolkits, and digital content
- Run ABM programs with sales and business development
- Track MQLs, SQLs, pipeline, and campaign performance

Requirements:

- 10+ years of progressive marketing experience
- At least 5 years in senior marketing leadership
- Oil & Gas industry marketing or work experience
- B2B enterprise software or SaaS marketing record
- Global matrix experience and AI marketing technology proficiency

Shape IFS Oil & Gas growth through global strategy, demand generation, ABM, content, analytics, and AI-driven marketing.

📌 Global Oil Gas Marketing Director (Ottawa)
🏢 IFS
📍 Ottawa