Lead compliant omnichannel campaigns from Burlington with expertise in direct-to-consumer marketing, digital channels, and consumer insights. The versatile role requires office attendance at least 50% monthly.Reporting to the Director, Consumer/Patient Experience, this Manager supports consumer strategy development and localization across assigned brands. You will translate Integrated Customer Plans into campaigns spanning digital, social media, search, CRM, email, retail media, and traditional channels. The work combines campaign execution, agency coordination, measurement, and optimization for Canadian consumers.Key Responsibilities: Localize consumer segments, journeys, messaging frameworks, and campaign tacticsManage campaigns from creative briefing through deployment and reviewCoordinate agencies, media partners, vendors, and internal omnichannel teamsMonitor performance,



conduct A/B testing, and identify optimization opportunitiesDevelop compliant business cases and test-and-learn initiativesRequirements: Bachelor's degree in marketing, business, communications, life sciences, or related disciplineThree to five plus years of CPG or direct-to-consumer marketing experienceExperience executing, measuring, and optimizing omnichannel campaignsStrong project, agency, stakeholder management, and communication skillsKnowledge of Canadian pharmaceutical regulations strongly preferredApply consumer insights, digital measurement, and omnichannel expertise to advance compliant marketing across Canadian brands from Burlington.#J-18808-Ljbffr

📌 Consumer Experience Marketing Manager (Burlington)
🏢 Boehringer Ingelheim
📍 Burlington