At Freedom , we’re proud to be leaders in a movement that brings affordable wireless services to Canadians – we’re always on the lookout for go-getters that are committed to disrupt the status quo.

Does that sound like you? We’d love to meet you.

Short Description

Job Description

Reporting to the Director, Customer Marketing, the Manager, Marketing Automation is a player-coach who leads a team of marketing automation specialists while staying hands-on in campaign delivery. The role owns our marketing technology stack as a product (roadmap, optimization, vendor partnerships and test-and-learn) and uses AI, real-time data and personalization to deliver relevant customer experiences across channels. Salesforce Marketing Cloud sits at the core of a broader, integrated martech ecosystem. We are looking for a business owner: someone accountable for adoption, performance, cost and results, as well as delivery.

Team leadership

- Lead, coach and develop a team of marketing automation specialists; set transparent goals, provide ongoing feedback and build career paths.
- Uphold standards for build,



QA, documentation and deployment, and manage priorities and intake across stakeholders.

Collaboration and relationships

- Build strong, trusted relationships with partners across Marketing, Analytics, Digital and IT, translating business needs into automation solutions.
- Be a true team player and an engaged member of the broader Customer Marketing team: share knowledge, support peers’ priorities.
- Personally build, test and deploy high-impact journeys and campaigns; review the team’s work and resolve complex technical issues.
- Design and scale real-time, event-driven customer journeys using behavioural, transactional and lifecycle triggers to deliver the right message through the right channel at the right moment.

AI and personalization

- Leverage AI-driven personalization, predictive models and next-best-action capabilities to deliver relevant, individualized experiences across email, SMS, push, My

📌 Manager, Marketing Automation (Toronto)
🏢 Quebecor
📍 Toronto