What’s in it for you as an employee of QFG?

- Health & wellbeing resources and programs
- Paid vacation, personal, and sick days for work-life balance
- Competitive compensation and benefits packages
- Work-life balance in a hybrid environment with at least 3 days in office
- Career growth and development opportunities
- Opportunities to contribute to community causes
- Work with diverse team members in an inclusive and collaborative setting

This job posting is for an existing vacancy.

We’re looking for our next Senior Manager, Demand Generation. Could It Be You?

The Manager, Demand Generation is a strategic and results-driven role within the Engagement Marketing department. Reporting directly to the Director, Engagement Marketing, this individual will oversee the end-to-end strategy, planning, execution,



and optimization of multi‑channel marketing campaigns aimed at optimizing customer onboarding, driving activation and cross-sell across our products, and maximizing customer value once clients have joined our ecosystem. This role balances creative strategic planning with deep analytical rigor, managing cross-functional collaborations and working alongside a dedicated marketing team to hit measurable activation, adoption, and ROI targets.

Need more details? Keep reading…

In this role, responsibilities include but are not limited to:

- Campaign Strategy & Execution: Own and execute the end-to-end onboarding and cross-sell strategy, building integrated multi‑channel campaigns (email, lifecycle messaging, in‑app, and content) that move new clients from

📌 Senior Manager, Demand Generation (Toronto)
🏢 Questrade Financial Group
📍 Toronto