Overview

We are seeking a skilled and detail-oriented Google Ads Specialist to join our digital marketing team. In this role, you will be responsible for creating, managing, and optimizing paid advertising campaigns across Google Ads and other digital platforms. The ideal candidate will have a strong understanding of SEO, keyword research, and analytics tools to drive targeted traffic, increase conversions, and maximize ROI. This position offers an exciting opportunity to work in a dynamic environment focused on e-commerce and online marketing strategies.

Responsibilities

- Develop, implement, and manage Google Ads campaigns to meet client objectives.
- Conduct comprehensive keyword research to identify high-performing search terms.
- Optimize ad copy, landing pages, and bidding strategies for maximum effectiveness.
- Monitor campaign performance using Google Analytics, Google Tag Manager, and other analytics tools.
- Manage budgets effectively across multiple campaigns to ensure optimal spend and results.
- Analyze campaign data to identify trends, insights, and areas for improvement.
- Collaborate with the marketing team to integrate Google Ads with broader digital marketing initiatives including Facebook Advertising and DoubleClick.
- Stay updated on industry best practices, platform updates,



and emerging trends in digital marketing and e-commerce.
- Generate detailed reports on campaign performance and present findings to stakeholders.

Skills

- Proven experience with Google Ads (AdWords) platform management.
- Strong knowledge of SEO principles and keyword research techniques.
- Familiarity with Google Analytics, Google Tag Manager, and DoubleClick for tracking and optimization purposes.
- Experience with Facebook Advertising is a plus for integrated campaign strategies.
- Ability to manage budgets efficiently while maximizing campaign ROI.
- Knowledge of digital marketing strategies across various platforms including e-commerce environments.
- Excellent analytical skills to interpret data and derive actionable insights.
- Solid communication skills for reporting results and collaborating with team members.
- Creative problem-solving abilities with a focus on continuous improvement in campaign performance.

This role is ideal for a motivated digital marketer passionate about leveraging paid advertising channels to achieve business growth through innovative strategies and data-driven decision-making.

Pay: $40,100.00-$50,000.00 per year

Benefits:

- Dental care
- Vision care
- Work from home

Work Location: Remote

📌 Google Ads Specialist (Canada)
🏢 Slyfox Digital
📍 Canada