Lead audience growth and integrated campaigns for The Globe and Mail in Toronto, using digital marketing and audience insights in a hybrid setting. The Senior Marketing Manager shapes how recent audiences discover The Globe’s journalism, journalists, and products. This Toronto-based leader spans audience development, brand marketing, content marketing, and product marketing. The role oversees campaigns supporting qualified traffic, trial, consideration, and digital subscription growth. Key Responsibilities:

Develop paid and organic programs increasing qualified traffic and trial Improve content discoverability across social, video, and emerging platforms Plan integrated campaigns strengthening The Globe brand Lead product feature positioning, messaging,



and launch strategies Analyze performance and audience behavior for optimization opportunities Requirements:

Seven or more years in audience or growth marketing Experience leading and developing a small team Proven success driving measurable audience growth supporting acquisition Understanding of digital behavior, distribution, platforms, and AI Experience leading data-informed campaigns across multiple channels Apply audience development, campaign leadership, and marketing analytics to expand The Globe’s reach and support digital subscription growth.

📌 Senior Audience Growth Marketing Manager (Winnipeg)
🏢 The Globe and Mail
📍 Winnipeg